Contents 1.0 Introduction 2 2.0 BP the company 2 2.1 Political Factors Affecting BP Oil Production 2 2.1.1Libya 2 2.1.2 Egypt 3 3.0 Economic Factors Affecting BP Oil Production 4 3.1 UK VAT Increases 4 3.2 Increasing Oil Prices 4 3.3 Reduction in World Oil Consumption 5 3.0 Environmental Factors Affecting BP Oil Production 5 4.0 Conclusion 6 5.0 Bibliography 6 Brian Vanhinsbergh-Perez Business andthe Environment The External Environment 3 Most Significant PESTEL Factors Affecting
Premium Petroleum
The BCG model classifies products under four areas. These are stars‚ cash cows‚ question marks and dogs. Stars are SBU’s with high share or high growth market. Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues
Premium British Airways Virgin Atlantic Airways Air France
Jonathan Swift Alexander Pope Samuel Johnson James Boswell Group 1 Olaudah Equiano 18th Century writers Thomas Gray The Realists Oliver Goldsmith The Neoclassical Age Basic Idea of the Realists: They valued order‚ with systems and organizations. (many examples of this in Gulliver’s Travels‚ when he would bow down to the king of lilyput mainly because he respects the hieriarchy‚ Swift is trying to show how ridiculous this is. Plus some other things…) There was a hiearachy
Premium Jonathan Swift Romanticism Gentry
of a white dominated society. However‚ as one examines the American society today‚ such stereotypes still exists and may have been influential in the opportunities presented to the Native American communities or the lack thereof. In the story “The Red Convertible”‚ Louise Erdrich employs images associated with freedom as ironies in order to argue that the “American Dream” is a farce as the stereotypes attached to individual communities‚ in this case‚ the Native American communities will never be
Premium Native Americans in the United States Indigenous peoples of the Americas United States
Currently Red Bull is targeting 16-29 year old young urban males‚ which is a limited market. Expanding the targeted market to other segments of the population would be a prolific move for Red Bull‚ expanding its horizon. The slogan “Red Bull gives you wings” is directed towards young people with active lifestyles interested in extreme sports and challenging recreational endeavors. It’s being marketed to combat mental and physical fatigue and to improve performance when it comes to sport‚ work‚ study
Premium Marketing
Q1: Explain how Red Bull has been able to arouse and activate the consumer decision-making process. Initially‚ Red Bull made consumers realize that they need this kind of energy drink by physiological arousal. For blue-collar in Thai such as taxi and truck drivers‚ they usually have to combat mental and physical fatigue that are their bodily needs at that moment. Red Bull used and interprets these physiological cues to arouse related needs about energy drinks. After consumers recognized
Premium Brand Energy drink Red Bull
Red Bull’s Brand Equity Advance Brand Management class of 2012 fall Presentation Index Introduction Red Bull concept of brand equity How can Red Bull maintain brand equity? What marketing strategy should they use? Would you recommend that Red Bull develops brand extensions? What would the benefits and risks be? Introduction •Red bull GmBH‐Founded in 1985 by Dietrich Mateschitz •Launched in Austria in 1987: Slogan “Red Bull gives you Wings” •1997: available
Premium Red Bull Brand Branding
State of Feminism in Red Dog Red Dog Throughout history women have struggled and strived to gain equality and rights. In Patrick Lanes Red Dog Red Dog‚ lack of respect and mistreatment of women was obviously apparent; however‚ history and lack of authority left society believing that a woman’s only placement in life is her sexual being. Not only does it become apparent that men were disrespecting women‚ but women were withholding the same attitude and lack of appreciation for themselves
Premium Gender Female Woman
Introduction: Red Bull can be called as a pioneer in the energy drink category worldwide. Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. In Hong Kong‚ Red Bull energy drink has been available since 1999. Red bull Energy Drink has been developed for people who want to have a clear and focused mind perform physically‚ are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. [pic] [pic] [pic] [pic] [pic] [pic]
Premium Marketing Energy drink Red Bull
GRAND STRATEGY MATRIX 37 4. IE MATRIX 38 5. BCG 39 MATRIX ANALYSIS AND TOWS SUMMARY 40 DECISION STAGE 41 STRATEGIC IMPLEMENTATION 43 5. STRATEGIC IMPLEMENTATION: 44 STRUCTURE & CULTURE 44 RESOURCES 44 STRATEGY # 1: TAURINE FREE RED BULL 44 STRATEGY # 2: DIVERSIFYING INTO SPORTS DRINKS MARKET 45 SYNERGIES IN VALUE CHAIN 46 PITFALLS IN STRATEGIC IMPLEMENTATION 46 SCORE CARD 48 DIAGNOSTIC SURVEY OF PRIMARY AND SECONDARY MANAGEMENT PRACTICES: 49 BIBLIOGRAPHY: 55 “MISSION
Premium Energy drink Red Bull