A REPORT ON BRAND EQUITY OF Submitted by: Amrapali Singh (11) Ankush Redhu (16) Anup Sharma (18) Atul Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s
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The fact that brands are a part of the company equity is now a universal concept‚ however what this awareness implies has not yet been fully analyzed. As is often the case‚ phrases such as ‘brands are our equity’ become company leitmotivs. The truth is that‚ when taken at its word‚ this brand equity awareness has actually revolutionized operational marketing. The most salient aspects of this development are described below. ____________________________________________________________ __________________
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1 0 T Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial
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630 Date of submission 15th April‚ 2014 North South University Table of Contents Executive Summary 32 Section 01: Current market analysis 3 Top 5 brands in the market 4 Product analysis 4 Price analysis 6 Promotion analysis 6 Section 02: Marketing strategy for a new brand 7 Introduce a new brand for chewing gum 8 Design marketing strategy for the new brand 8 Segmentation 8 Targeting 8 Positioning 8 Marketing Mix (4p) 11 Design and describe the product 11
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The Brand Value Chain A value chain is the whole series of activities that create and build value at every step Definition: A value chain is the whole series of activities that create and build value at every step. The total value delivered by the company is the sum total of the value built up all throughout the company. Michael Porter developed this concept in his 1980 book ’Competitive Advantage’. Description: The significance of the value chain: The value chain concept separates useful activities
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Executive Summary A questionnaire can be termed as a group of questions designed to gather information about‚ subject or a theme. Inferences gained upon conducting a survey must be converted in the way the respondents have attempted to each question. While developing a questionnaire one must keep in mind that there are certain steps that are to be followed. Also a top priority is given to the words that are utilized for phrasing of the questions. The usage of one inappropriate word can change
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In Creating Effective Language Lessons authors Jack C. Richards and David Bohlke examine the essential characteristics of good teaching that lead to the creation of effective lessons. By exploring the thinking‚ skills‚ and practices that expert teachers employ in the classroom‚ Richards and Bohlke outline the key principles that language teachers need to be familiar with in order to create and plan effective lessons while fostering a positive attitude toward learning in a student-centered classroom
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Linda Harris Brand manager AREAS OF EXPERTISE Increasing brand awareness Category management initiatives Hospitality industry Brand management Brand strategy Market Research Brand compliance Working in the marketing department of a well known cosmetics brand and involved in make recommendations for it’s products range‚ pricing and promotions. Involved in helping to differentiate the company from those of the competitio n. PROFESSIONAL Chartered Institute of Marketing (CIM) Institute of Direct Marketing
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CM 502 Brands & Belief Brand Theory Paper 3. Explain the importance of interactivity for contemporary brand management. Refer to Arvidsson. What does he mean by this? How is brand design linked to new media? If you wish‚ relate to the notion of interface in Lury. First of all‚ in accordance with the question: the paper will be delving into selected chapters of Adam Arvidsson ’s book Brands: Meaning and Value in Media Culture and exploring other texts from Lury‚ Danesi and others in context
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Emily Knuckles Dr. Bridgitt Mitchell Introduction to Education 25 October 2014 Creating a Culturally Responsive Classroom Migrant Education Program The Migrant Education Program helps students gain the ability to reach the highest level of academics and is the pathway that allows a smoother transition of the migrant students’ academic records. This program also allows the migrant students and their families the confidence and assurance that the student will be placed in both grade and classes in
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