CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting
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questions that each of you has to answer if you are going to develop an effective strategy. The first question has to do with what’s going on in the industry itself. Industries differ dramatically in their profit potential and their profit potential changes over time. You have to understand this because there is something about the game in which you are playing that is going to determine how successful you are going to be. There are some games that are good to play in and some games that are not good
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Teens of Yesterday and Today This century has brought significant changes to the world. Technological progress has boosted both mobility and industrial production levels‚ while globalization has enhanced communication around the world and made socio-political ideologies exchanges possible. For example‚ one can refer to the political revolutions in different parts of the globe; the Arab Spring and the continuing political upheaval in Syria‚ in particular. Taking these‚ and many other factors‚ into
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1 Marketing: Managing Profitable Customer Relationships 1. Marketing seeks to create and manage profitable customer relationships by delivering _____ to customers. a. competitive prices b. superior value c. superior service d. superior promotion e. product assortment 2. ______________ is managing profitable customer relationships. a. Management b. Control c. Marketing d. Human resources e. Customer service 3. The twofold goal of marketing is to
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1DESTINATION................................................................................................................ 6 1.2 DESTINATION MARKETING 6 1.3 NANDPUR AS A DESTINATION 7 CHAPTER 2 LITERATURE REVIEW 9 2.1 LOCATION OF THE HOTEL 9 2.2 CONCEPT OF THE HOTEL- APPLE RESORT 10 2.3 RATES AND PACKAGES 12 CHAPTER 3-MARKETING STRATEGY 13 3.1 MARKETING MIX 14 3.2 SEGMENTATION‚ TARGETING & POGITIONING (STP) 18 3.4 SWOT OF THE RESORT 18 CHAPTER 4-CRITIQUE 21 CHAPTER 5- CONCLUSION
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How did the ancient oceans change to become what we now see today? It is a popular opinion that the World was once a supercontinent called “Pangaea”. At this time there was only one ocean called “Panthalassa”. The pieces of the supercontinent were giant plates that fit together like a jigsaw puzzle. Through years and years of continental drift‚ the giant jigsaw pieces became the continents of the world we know today. The splitting apart of the continents gave way to new oceans. The continents
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article‚ “Christianity Today Revisited” from the magazine‚ Christianity Today the author analyses one of the earliest articles of the magazine‚ “Why Christianity Today?” for the sixtieth anniversary of the company. The main point of the original article expresses the company’s mission statement as well as their purpose for opening. The notes made by the recent writer‚ Ted Olson‚ discuss the main points in changes made by the company. The main purpose for Christianity Today‚ per the original article
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Our Environment Today Our environment is getting worse day by day‚ and we are suffering for other peoples and our mistakes. It’s getting harder and harder for our families to stay healthy with all the bad things we are around every day. We are affected by our environment‚ and more people are getting sicker and sicker. This could affect our families and our future one day. We might not be able to see all of the bad things in our environment‚ but they are for sure there. “Although certain groups
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(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday‚ 19 th March‚ 2009) Annexure – III UNIVERSITY OF DELHI MASTER OF COMMERCE (M.COM.) (Revised Semester based Course Proposal) Rules‚ Regulations and Course Contents Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011 M.Com. Syllabus as per revised course structure to be effective
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Hamlet is one of many stories that Shakespeare wrote that plays a major role in society today. Hamlet’s play is a great example of corruption in the government‚ friends and family that can be hidden for so long without people knowing. Hamlet also shows us the what happen when we try and get revenge and how it can backfire on us when we least expect it and it can go so far as death. Hamlet is an example of how the play is an influence on us is when people like to test others to see their reaction
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