INTRODUCTION: STRATEGIC MARKETING MANAGEMENT is the “follow-on” to the MBA/MAC ‘core’ course in marketing. In this course we will emphasize the integration of marketing mix decisions; and the longer-term effects of Marketing Mix decisions and changes in the mix over time. “Price” becomes “price policy‚” value-in-use‚ ‘willingness-to-pay’ and price discrimination tactics. “Product” becomes product line breadth‚ customization and variety‚ and product life cycle choices. “Place” becomes the design
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Integrative Business Applications BA 3103 Spring 2014 Dr. Andrea Hornett (“dr. andy”) E-Mail: Andrea.Hornett@temple.edu Office Hours: MWF – 8-11 am Door is always open drop in anytime. Appointments can be scheduled for any day or time. Office: 384 Speakman Hall Course Overview and Objectives: This course is intended to provide undergraduate junior-year business majors with an opportunity to integrate the material in the lower and upper BBA core courses in Accounting
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CAPSIM MEMO To: Alia Crocker From: Team Andrews Date: March 30th‚ 2015 Subject: Initial Strategy RESEARCH AND DEVELOPMENT Our strategy is to focus on products Adam (High end)‚ Aft (Performance)‚ and Agape (Size) because these products have the greatest segment growth rates according to the industry reports. This strategy is known as the “Niche Differentiator”. In line with this strategy‚ we expect to gain a competitive advantage by continually increasing product performance and decreasing product
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Integrative Business Applications Professor G. A. Winfield BA 3103 Fall 2014 Phone: 610-202-3401 E-Mail:winmgt@temple.edu Office Hours: By appointment Course Overview and Objectives: This course is intended to provide undergraduate junior-year business majors with an opportunity to integrate the material in the lower and upper BBA core courses in Accounting‚ Finance‚ Marketing‚ Economics‚ Statistics‚ Human Resource Management‚ Ethics‚ MSOM‚ and Risk Management and Insurance
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understanding Read the course of study‚ task instructions‚ and task rubrics. Seek clarification on any points that might be subject to multiple interpretations. Do not assume; know. The best practice is to be prepared by reading for understanding. Capsim Simulation The designation of MBA indicates the ability to lead and manage both vertically and horizontally across an organization. It is the ability to maximize organizational success by understanding the organization as a system of integrated
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have? 2 (inside and outside) What is in the exact middle of America? “r” How many times can you take 5 out of 25? 1nce Two men play 7 games of checkers each win the same amount of games but there is no ties? Jeevan needs one wall to hide fro capsim it takes 8 pl 10 hours to build it how long will it take 4 ppl? 0 the wall is built In South Africa you cannot take a picture of a man with a wooden leg. Why not? Because you need a camera not a wooden leg
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The five Competitive Strategies; Low Cost Provider Broad Differentiation Focused Low Cost Focused Differentiation Best Cost Provider All of these 5 competitive strategies are used to get ahead and create an advantage over all a company ’s rivals Low cost is when a company provides the overall lower cost than other rivals in the industry. There products are targeted to a large number of different clients. It is not focused. It could be targeted to girls‚ boys‚ women‚ men‚ old‚ young‚
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determine three issues stated below: 1. What to be satisfied-customer’s needs: Customer needs are the wants that can be satisfied by the means of attributes of the products. Customers choose a product based on: A. Product differentiation B. Price of the product Product differentiation is the process of designing the products to satisfy the customer needs. If managers take the strategies to differentiate the products in terms of innovation‚ quality on excellence‚ customer responsiveness‚ and then it
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find and exploit all sources of cost advantage. if a firm can achieve and sustain overall cost leadership‚ then it will be an above average performer in its industry‚ provided it can command prices at or near the industry average. 2. Differentiation In a differentiation strategy a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers. It selects one or more attributes that many buyers in an industry perceive as important‚ and uniquely positions itself to meet
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Ecosystem is the convergance of available applications‚ features‚ capabilities‚ music and the ease of use for the online store. Nokia and Microsoft are also combining service assets to drive innovation. Nokia Maps‚ for example‚ will soon be at the heart of key Microsoft assets such as Bing and Ad Center‚ and Nokia’s application and content store will be integrated into Microsoft Market place. Similarly‚ Microsoft will provide developer tools‚ making it easier for application developers to leverage
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