CUSTOMER SERVICES OPERATIONS & EXCELLENCE(SG2037) Prepared by: u1247227 School of Business and Management Linton College 30.9.2013 Introduction Starbucks Coffee Company is the United States the name of a chain ‚ founded in 1971 ‚ is the world’s largest coffee chain ‚ whose headquarters is located in Seattle‚ Washington‚ USA . Starbucks in the U.S. and Canadian students is very popular with the urban white-collar workers . In addition to coffee ‚ Starbucks also tea‚ cake and
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Competitive Strategy: Apple’s competitive strategy is differentiation across the industry. Apple prides itself on innovation more than any other company‚ and is known for their unique top of the line products. Using differentiation as their main source of competitive advantage‚ they have succeeded to the top of their industry‚ while retaining higher than industry average profit margins. This innovative attitude is the source of long-term success throughout the history of Apple. For example
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Broad Differentiation Strategy A Broad Differentiation strategy maintains a presence in both segments of the market. Competitive advantage is gained by distinguishing products with an excellent design‚ high awareness‚ and easy accessibility. R&D competency is developed that keeps designs fresh and exciting. Products keep pace with the market‚ offering improved size and performance. Prices are above average. Capacity is expanded as higher demand is generated. Mission Statement Premium
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leadership and differentiation product • COMPETITIVE STRATEGY- the means by which an organisation seeks to achieve and sustain a competitive advantage…… Porter suggests that competitive strategy means taking an offensive or defensive action to create a defendable position to cope with the competitive forces- this would lead to greater returns • Porter suggests that a firm’s strengths fall into two headngs; cost advantage and differentiation. By applying these strengths in a broad or narrow focus
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itself‚ with a ________ or ________________. A) Focused strategy; product differentiation B) Focused strategy; cost advantage C) Cost advantage; primary value activities D) Cost advantage; product differentiation Feedback: The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself‚ with a cost advantage or product differentiation. Points Earned: | 0.0/1.0 | | Correct Answer(s): | D | 2. If a
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Strategic Groups * “the group of firms in an industry following the same strategy along the same strategic dimensions” (Porter‚ 1980) * “a set of firms competing within an industry on the basis of similar scope and resource commitments” (Cool & Schendel‚ 1968) Competitive strategy = a choice of which strategic group to compete in = the choice of the easiest group to ‘get into’ Strategic groups are organisations within an industry with similar strategic characteristics‚ following similar
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supply chain c. attract and retain global talent d. reduce costs e. understand markets 8. A strategy is a(n): a. simulation used to test various product line options. b. plan for cost reduction. c. action plan to achieve the mission. Correct d. broad statement of purpose. e. set of
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is sustainable competitive advantage. There are two basic types of competitive advantage a firm can possess: low cost or differentiation. The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them‚ lead to three generic strategies for achieving above average performance in an industry: cost leadership‚ differentiation‚ and focus Cost leadership Strategy: This strategy involves the firm winning market share by appealing to cost-conscious
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advantage over its rivals. The goal of much of business strategy is to achieve this from a competitive advantage. Michael Porter of Harvard Business School has identified two basic ways of gaining a competitive advantage; cost leadership and differentiation leadership. Cost Leadership A company can gain a cost advantage by becoming the lowest cost producer in its industry. The sources of cost advantage may include economies of scale‚ a particular proprietary technology‚ preferential access to
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services so far. Amazons strategy has changed from a competitor in the global arena as a bookseller to a competitor of diversified platforms. Amazon today‚ applies broad differentiation strategy differentiate the company ’s product line up with multiple products and services. Competing from rivals ’ in ways that will appeal to a broad spectrum of buyers‚ by opening up many departments‚ such as computers and electronics‚ home goods and small appliances‚ clothing‚ sporting goods‚ toys and baby products
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