Date : May 9‚ 2013 Strategic Management SWOT analysis of eBay Company : eBay Inc. Introduction eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay‚ including antiques‚ toys‚ books‚ computers‚ sports and electronics‚ amongst many others. In this assignment‚ I will perform a SWOT analysis of the company‚ then I will outline the strategies pursued by eBay
Premium Electronic commerce
and Product Differentiation Customer Needs: Desires‚ wants‚ or cravings that can be satisfied by means of product attributes or characteristics. There are two factors that determine which product a customer chooses to satisfy their needs‚ first the way a product is differentiated from other product and secondly‚ the price of the product. For example‚ some companies aim to satisfy customer needs by offering a low-priced product and they do not engage in much product differentiation. Other companies
Premium Marketing Strategic management Product differentiation
than another because either a) the price ofthe product is lower than competition or b) the product from one firm is more highly valued by the customer than from another firm. Important implications flow from these generalizations. /-.\ 4. Differentiation Perceived Added value 2. Low price FAILURE TEGIES 7 Low price/ Added value !-) Price based strategies: Routes I & 2. Price o o Route l:’Cheap and nasty’ option which entails reducing price and perceived value-
Premium Marketing Value added
Delivery Services) Competitive Advantage through which the company market share is attracted Cost Leadership (Price; e.g.‚ Wal-Mart‚ Southwest Airlines‚ Generic Drugs) Differentiation (Quality; Uniqueness; e.g.‚ Luxury cars‚ Fashion Industry‚ Brand Name Drugs) OM’s contribution to Corporate Strategy Differentiation Cost Leadership Responsiveness Design & Volume Flexibility Fast & Dependable Delivery Quality Low Cost
Premium Management Low-cost carrier Business process reengineering
1. Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: • Existing loyalty to major brands • Incentives for using a particular buyer (such as frequent shopper programs) • High fixed costs • Scarcity of resources • High costs of switching companies • Government restrictions or legislation Power of Suppliers
Premium Marketing Management Strategic management
responsibility C) hold people responsible D) establish a timetable E) allocate resources 2. An organization attempts to succeed by distinguishing its products from those of the competition. What type of strategy is this? A) Focused differentiation strategy B) Low-cost strategy C) Related diversification strategy D) Unrelated diversification strategy E) Concentration on a single business strategy 3. When an organization enters a new type of industry‚ which is not similar in any way
Premium Strategic management Management
Hometown Deli Case Study Stage One: Summary‚ Areas of Focus For Stage 1 of the Case Study: Analysis and Recommendation‚ you will ensure you cover the requirements by reviewing the assignment details and scoring rubric. You will (from the rubric): 1. Perform a detailed Porter’s Five Forces analysis for your Hometown Deli‚ addressing each force in one or two sentences and defining the force‚ its impact on the Deli and your strategy or strategies for dealing with it (30 points). (In past classes
Premium Strategic management
Formulas: BDI: CDI: Chi Square: (o-e)2/e (answer>chi 2 given= significant) Formulas: BDI: CDI: Chi Square: (o-e)2/e (answer>chi 2 given= significant) Economic Value: Price of Substitute + Cost saving for the customer during the same time+ Revenue increase for the customer during the same time Break Even Quantity= FC /(P - VC) Break Even Revenue=FC/[(R-COGS)/ R] PED=% Change in Quantity demanded/% Change in Price CPM= cost/(% watching x
Premium Brand Marketing Strategic management
Pharmaceutical Industry Overview and Objectives The Pfizer case provides an introduction to external analysis. The case highlights the pharmaceutical industry‚ which has enjoyed extraordinary long-run profitability. The case also demonstrates how broad changes in broad environmental factors (i.e. demographics‚ technology‚ culture‚ etc.) have an impact on industry competition. The case is not especially complex‚ so it is not overwhelming as a first case. Study and Discussion Questions 1. Why has the pharmaceutical
Premium Strategic management Pharmaceutical industry
Case study of J D Wetherspoon plc Contents I. Introduction 2 II. Discussions 2 1. Section 1: External environment 2 1.1 SPELT analysis 2 1.2 SWOT analysis 5 1.3 How to conduct a SWOT analysis used by J D Wetherspoon plc 7 2. Section 2: Organisational culture 8 2.1 Organsation culture “taken for granted assumptions” and “shared values” 8 2.2 J D Wetherspoon’s type of culture 9 2.3 Relationship between organisational culture and organisational
Premium Management Public house Organizational culture