What is Capsim? Capsim is a business simulation that has six companies to compete in the same sensor industry with equal starting points; all the six companies – Andrews‚ Baldwin‚ Chester‚ Digby‚ Erie‚ and Ferris- are identical to each other. Companies compete each other by making decisions in six departments: Research & Development‚ Marketing‚ Production‚ Finance‚ Human Research‚ and Total Quality Management. This competition has eight rounds in total. Dilemma In the industry‚ there are five segments:
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most important: product differentiation/product cost. [pic] Porter (1980) stressed that failure to adopt single strategy of differentiation or low cost results in “stuck in the middle” scenario since adopting more than one strategy loses entire focus of organisation/results in lack of clear direction as differentiation incurs costs which contradict basis of low cost strategy whilst standardised‚ low cost products have no differentiation hence‚ cost leadership or differentiation strategies are mutually
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Seat belts‚ introduced in the early 1960s‚ were for improving occupant safety and actuated completely mechanically. The driver or one of several mechanical control systems controlled all the engine systems. For instance‚ before the introduction of sensors and microcontrollers‚ a mechanical distributor selected the specific spark plug to fire when the fuel-air mixture was compressed just so. The timing of the ignition was the control variable. The mechanically controlled combustion process was not
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Generic Strategies According to Porter‚ strategies allow organizations to gain competitive advantage from three different bases: cost leadership‚ differentiation and focus. Porter calls these bases as generic strategies. Cost leadership emphasizes producing standardized products at a very low per unit cost for consumers who are price sensitive. Differentiation is a strategy aimed at producing products and services considered unique industry wide and directed at customers who are relatively price insensitive
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In modern usage‚ civil engineering is a broad field of engineering that deals with the planning‚ construction‚ and maintenance of fixed structures‚ or public works‚ as they are related to earth‚ water‚ or civilization and their processes. See also: Earth & Climate Geochemistry Environmental Science Geology Matter & Energy Civil Engineering Engineering Engineering and Construction Most civil engineering today deals with power plants‚ bridges‚ roads‚ railways‚ structures‚ water supply‚ irrigation
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depend on whether a company’s target market is narrow or broad‚ and whether a company is seeking competitive advantage through low-cost or product differentiation. These two factors reveal five generic competitive strategies. The five strategies are Overall Low-Cost Provider Strategy‚ Focused Low-Cost Strategy‚ Broad Differentiation Strategy‚ Focused Differentiation Strategy‚ and Best Cost Provider Strategy. H Company used Broad Differentiation Strategy‚ which Thompson‚ Peteraf‚ Gamble‚ and Strickland
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Competitive Scope ie in which markets will the company compete (products or geography) • Broad • Narrow (2) Competitive Advantage ie how will the company compete in its’ chosen market • Price • Non-Price Characteristics GENERIC CORPORATE STRATEGIES COMPETITIVE SCOPE COMPETITIVE ADVANTAGE Lower Cost Broad Target Narrow Target Cost Leadership Cost Focus Differentiation Differentiation Differentiation Focus PROBLEMS WITH PORTER’S APPROACH Criticisms of this approach to strategic choice can
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own areas of operation. As well as being first to market‚ Gillette has also continuously produced products which feature improvements to existing technologies‚ including 3 bladed disposables and ergonomically superior handle developments‚ including Sensor‚ Venus Divine and M3Power. For as long as products remain the only one of their kind available‚ the ’first mover’ can establish loyalty and reputation in its brands before potential competitors get going or catch up. A Brand is thus created. There
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superior returns. A firm positions itself by leveraging its strengths. Michael Porter has argued that a firm ’s strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope‚ three generic strategies result: cost leadership‚ differentiation‚ and focus. These strategies are applied at the business unit level. They are called generic strategies because they are not firm or industry dependent. The following table illustrates
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security challenge for many countries which share long boundaries with adjacent countries and it further gets complicated when the neighboring countries are in trouble or hostile in nature. Covering a Wide and diverse terrain with various surveillance sensors combined with manned or unmanned border sentries has never been that successful in identifying the threats and mitigating them on time. S3tel Inc. leader in Homeland Security and National Defense has studied various cases of unsuccessful deployment
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