Outline • • • • • • Exam Team Expectations Upcoming Schedule Case Analysis Capstone Group-work Business Policy and Strategy – Feb. 17‚ 2015 Exam 1 • Average: 28.29 (~ 81%) • Range: 22 – 32 (~ 63% - 92%) • Which of the following is NOT an example of complementary products or services when thinking about “the sixth force” of Porter’s five-forces? – Xbox gaming console and Halo gaming franchise – Shell gasoline and Ford F-150 pickup truck – Google Android operating system and Samsung smartphone
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THE ASSOCIATION OF BUSINESS EXECUTIVES CERTIFICATE The Business Environment SPECIMEN QUESTION PAPER Answer any FOUR questions Q1 (a) Explore the main characteristics of a ‘fully-planned economy’. (10 marks) (b) Discuss why in practice it is more likely that a country will have a ‘mixed economy’. (15 marks) (Total 25 marks) Q2 (a) Discuss the reasons why an interventionist approach has been favoured by the European Union in its relations with industry. (15 marks) (b) Review the potential
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The North American Society of Pacing and Electrophysiology(NASPE) has classified them by which heart chamber is paced‚ which chamber is sensed‚ how the pacemaker responds to a sensed beat‚ and whether it is programmable. Despite this broad types of models‚ all pacemakers are essentially composed of a battery that stimulates the heart‚ lead wires that send electrical pulses towards the heart‚ and circuitry which is the computer that controls everything in the process. The main four basic
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implementation planning concerning four basic domains within the simulation to get a better idea of how the strategy functions. Strategy Our team will adopt a Niche Differentiation strategy that focuses upon the upmarket segments‚ including the High End‚ Performance‚ and Size (Member Guide 2013). We strive to lead the cutting edge of sensor market by providing products with premium quality and higher standard and target those technology-oriented customers. Background of the Market The rapidly boosting
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and popularized by Michael Porter. (Porter) Most of business strategy is to achieve a sustainable competitive advantage. Cost advantage and differentiation advantage are the two basic types of competitive advantage. Cost advantage can be obtained when the firm is able to deliver the same benefits as competitors‚ but at a lower cost‚ while differentiation advantage is obtained through deliver benefits that exceed those of competing products. Both of these are called positional advantages. A resource-based
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cook a variety of healthy foods quickly and easily. MAGIC CHEF has developed an extra edge over its competitor by getting an ISI certification. As it was a new entrant in the existing field of Home Appliances market it needed to have a point of differentiation to differentiate it from the existing player in the market which it did successfully‚ being the only brand having ISI certification. The presence of ISI Certification Mark on a product not only helps the customer to establish trust but also is
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and achieving coordination with another department. 5. Which of the following means that decision makers do not have sufficient information about environmental factors and they have a difficult time predicting external change? a. Cooptation b. Differentiation c. Uncertainty d. Integration 6. Which of the following is a proper dimension of the framework for assessing environmental uncertainty? a. Stable-unstable b. Loose-tight c. Known-unknown d. High competitiveness-low competitiveness 7. As part
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are important to achieving a successful marketing mix. Discuss these concepts in theory and give practical example of how they can be applied to one industry of your choice. Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs‚ and then be designed and implemented to target these specific customer segments‚ addressing needs or desires that are believed to be common in this segment‚ using media that is used by
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Quality/styling | Number of stores | Self-Branded Lines | | Low Cost Strategy | Premium | Limited | Good | 685 | High | | Broad differentiation | Above Average | Extensive | Good/superior | 26 | Average | | Broad differentiation | Average | Extensive | Good | 144 | Average | | Broad differentiation | Above Average | Extensive | Limited | 62 | Low | | Broad differentiation | Premium | Extensive | Superior | 1 | Low/Non-existent | As is evident from the above table‚ House of Fraser offers
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The Three pure generic competitive strategies are cost leadership‚ differentiation and focus. Each factor has its own advantages and disadvantages. A company should balance these factors in order to be successful. For growing industries‚ there are several other sub factors like chaining‚ franchising‚ etc. Our article will focus primarily on the generic factors as they are applicable to most of the industries and the challenges that the companies face with these strategies The cost leadership is
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