Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview In
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Organizational Environment Organizational Environment: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats. (7) The Organizational environment refers to the forces that can make an impact. Forces made up opportunities and threats. Organizations do not exist in isolation. It works with the overall environment. Scholars have divided these environmental factors into two main parts as. Internal Environment External Environment
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Advertising environment: Well our product Bokuk’s electric heating pad is going to have market in the Russia. As we know Russia is a big country with huge amount of population. We choose Russia for our product because Russia like most Northern hemisphere countries suffer from harsh cold winters‚ experiencing an average winter of −20°C (-4°F)‚ the Northern parts of Russia also retaining a longer winter period of at least 6 months. Only some parts of Russia are instilled with heating systems provided
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Task 4.1: Discuss the significance of international trade to UK business organizations International trade is the exchange of capital‚ goods and services across international borders or territories (Wikipedia.org). It is vital to the economy of a country since it may benefit a significant share of gross domestic product (GDP). Without international trade‚ the UK organizations would be limited to sell its goods and services only within their own border. Therefore‚ International trade is vital
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QUEZON CITY POLYTECHNIC UNIVERSITY BATASAN SATELLITE CAMPUS IBP Road‚ Batasan Hills‚ Quezon City Date: February 4‚ 2013 Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba‚ Alyanna Marie Cleofe‚ Rancel Delos Santos‚ Ferdinand Espos‚ Norman Linag‚ Stephanie Macasojot‚ Jellie Roxas‚ Derick Villarosa‚ Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The
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Physical Abuse - Physical injuries which have no satisfactory explanation or where there is a definite knowledge‚ or a reasonable suspicion that the injury was inflicted with intent‚ or through lack of care‚ by the person having custody‚ charge or care of that person‚ including hitting‚ slapping‚ pushing‚ misuse of or lack of medication‚ restraint‚ or inappropriate sanctions. Sexual abuse - Sexual acts which might be abusive include non-contact abuse such as looking‚ pornographic photography‚ indecent
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Word List to get lost (Letter 1) a foundling (L2) wiry and tough (L2) to be homesick (L 2) bright (L 3) to improve (L 3) to make something up (L4) charitable (L4) to turn one’s back on somebody (L4) a campus (L5) to pepper somebody with letters (L5) Answer the questions 1. What kind of institution was the John Grier Home in your opinion? 2. What was Jerusha’s impression of the college? Was she happy there? 3. Why did Judy feel “like a fire horse”‚ all of the time at college? 4. Why did Jerusha write
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SEDIMENTARY ENVIRONMENTS REGIONS OF SEDIMENT ACCUMULATION: A. Continental/Terrigenous/Non-Marine B. Transitional (shoreline) C. Marine CONTINENTAL/TERRIGENOUS/NON-MARINE ENVIRONMENTS a. Alluvial Fans - cone-shaped deposits of coarse stream sediments‚ sheet flood deposits‚ and debris flows that form where a narrow canyon stream suddenly disgorges into a flat valley. TECTONIC SETTING: rifting continental grabens‚ foreland basins‚ collisional overthrust mountain belts‚ or other highlands
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TASKS Understand the essential elements of a valid contract in a business context Task 1.1: Describe the essential elements of a contract. Should a contract have all those elements to be legally enforceable? What will happen if one of the elements was missing in an otherwise valid contract? (LO 1.1) Task 1.2: Is it possible to have a contract without face to face contact? Discuss. (LO 1.2) Section 1 (LO 1) Task 1.3: [Refer to the case Carlill v Carbolic Smoke Ball Co (1893) for answering this
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Business Environment of Tesco Group The Macro-Environment consists of factors that may influence an organization externally. This is usually outside of the control of corporations. Examples of factors that may influence a business are changes in interest rates‚ changes in cultural trends and tastes‚ more competitors in surrounding areas as well as greater regulations or changes to government laws. (Pagano‚ Margareta‚ 16 May 1987). A popular method used to analyze the macro-environment is through
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