BSkyB (British Sky Broadcasting) Brand Plan By Darrell Burgess (09189461) Contents Executive Summary 3 Market Audit 3 Macro-Environment 3 Micro-Environment 3 Competitors 4 Market Structure and Segmentation 4 Brand Attributes 5 Brand Objectives and Strategy 5 Brand Action Plan 6 Measurement and Control 6 References 8 Appendix A 9 Sky
Premium British Sky Broadcasting Mobile phone Virgin Media
holds a majority interest in HKT‚ Hong Kong’s premier telecommunications service provider. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony‚ local data and broadband‚ international telecommunications‚ mobile‚ and other telecommunications businesses such as customer premises equipment sale‚ outsourcing‚ consulting‚ and contact centers. PCCW also owns a fully integrated multimedia and entertainment group in Hong
Premium Pricing Marketing
many decades of minimal competition. Even today as a publicly traded enterprise‚ the company’s almost exclusive control over telephone copper wiring across the country keeps its profit mar- gins above 40 percent. Competitors in telephone and DSL broadband continue to rely on Profitel’s wholesale business‚ which generates substantially more profit than similar wholesale services in many other countries. However‚ Profitel has stiff competition in the cellular (mobile) telephone business‚ and other emerging
Premium Corporate governance Board of directors Stock
_____________________4 * The bargaining power of customers _____________________________5 * The bargaining power of suppliers _____________________________________5 * The intensity of competitive rivalry _____________________________5 Porter Five Forces: broadband Industry ______________________________ 6 * The threat of the entry of new competitors ______________________6 * The threat of substitute products or services _____________________6 * The bargaining power of customers ____________________________6
Premium Mobile phone
Introduction Advertisings are widely used by the public relations practitioners or marketing personnel as one of the most effective tools to communicate or to persuade people in any personal‚ company or organizations interest such as commercial offering‚ political or ideology support. Advertising messages are usually structured and paid for by the sponsors to gain identification and recognitions from the public via traditional media or non – traditional media such as television‚ radio‚ newspaper
Premium Advertising Digital single-lens reflex camera Canon
main strategic issues for Telecom (NZ) within the New Zealand telecommunications and IT industry. Mission & Vision statements of Telecom NZ Mission statement of Telecom New Zealand to become the top of telecommunication companies in broadband and mobile in New Zealand market. The Vision of Telecom New Zealand is to be the most preferred telecommunication company in New Zealand ( Telecom Corporate Review‚ 2010). External Analysis According to Hill‚ et al.‚ (2007)‚ business
Premium Telecommunication New Zealand Telecommunications
is to stop big companies such as Comcast and Verizon Wireless from charging average Americans an outrageous amount of money to services and options they already possess. Net Neutrality would help large corporations from further monopolizing the broadband industry. If given the leeway to create “fast lanes” or throttling certain pages‚ companies will be able to extort money from mostly the middle class American. The World Wide Web was created to help bring in a different form of freedom of expression
Premium Network neutrality Wi-Fi Internet
security. We will explain the security techniques implemented by 802 wireless network and why it is a more reliable technology than Wi-Fi. Finally‚ this paper will mention the important future role of the silicon manufacturer to benefit developing the broadband wireless networks. Introduction No network is 100 % secure. The idea that someone is possibly able to hack your network and use your credit card information or steal important data from a bank or a company cannot be acceptable. Therefore‚ the internet
Premium Wireless network Wi-Fi Internet
systems would provide the best service and value for the triple-play bundle of video‚ voice and broadband. Satellite was the second choice at 22%‚ followed by local phone companies (21%)‚ ISPs (19%) and electric utility companies (8%). In addition‚ the report indicated that while the average household would be willing to spend an additional $7 per month on services to an average of $52 broadband households would only increase spending an average of ten cents per month. Implications: The
Premium Preference Telephone Utility
--------------------------------- Pg6 3.3 Opportunities ----------------------------------------------------------------------- Pg7 3.4.6 Expanding operations to China ---------------------------------------- Pg7 3.4.7 Mobile Broadband -------------------------------------------------------- Pg7 3.4 Threats ------------------------------------------------------------------------------- Pg7 3.5.8 Saturated Australian Mobile Market -----------------------------------
Free Mobile phone Strategic management Mobile network operator