Lecture 8: Media Selection Knowledge of media options The Media Process The Media Selection process Against clear objectives and the specific parameters (Budget‚ timing ‚ regionality‚ seasonality etc) we need to go to our “armory of weapons” to determine those most appropriate. Seven Guidelines of Media Selection 1) objectives and goals will have the most influence on media selection 2) budget plays a major role often precluding first choice media 3) deploying all your
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ADVANTAGES AND DISADVANTAGES OF USING INTERNET In the history of human mankind‚ the Internet has undoubtedly been the greatest development in the domain of communication industry. Internet has tremendous potentials and a lot to offer in terms of services. However‚ if examined carefully‚ the Internet appears to have not only advantages but also some drawbacks. One good point is that the Internet is a source of information. There is a huge amount of information available on the Internet for just
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ADVANTAGES OF CCTV Crime prevention has been somewhat a battle that most authorities face as they try to come up with new measures to deter crime and anti-social behaviour among citizens. One of the ways to prevent these problems is by using Closed Circuit Television (CCTV) in places where there are crime risks such as shopping malls and banks. The CCTV can be defined as the use of video cameras to transmit signals or images to a specific place or set of monitors‚ which allows close monitoring
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children. It will focus on the various disadvantages and advantages of disciplining children. To begin with will it will firstly present the disadvantage of disciplining children which includes firstly it leads to rebellious behavior of children secondly it contributes to emotional fallout in children and finally it will focus on the psychological effects on children. Thereafter it will focus on the advantages of disciplining children. The advantages are it develops self-control and self-discipline. Likewise
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The role and functions of the mass media are frequently a subject of debate in modern societies and critically asses a range of theories of their influence on beliefs and behaviours. From the beginning of 15th century with the development of media‚ it had the simple meaning of communication‚ which used tools to produce‚ store and deliver information. Later‚ society witnessed new ways of spreading more types of information as in data‚ image‚ sound and communication tools between people. Modalities
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Traditional Media Media are means of communication that relay a message from a source to a receiver. In a learning environment there are six categories of media. Text is one of the most common categories. It can be displayed in many different ways including books and posters. Audio is another common category that involves anything the learner can hear. Visuals also are a good category of media that stimulates learning through posters or drawings. Another type of media is video. Video is a type
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Is Pakistani media entitled to be called a free media? Media‚ print or electronic‚ has played a very crucial role in determining the rights of people and unfurling the issues to the common man. Freedom of information is of prime concern to the UN charter‚ for it is the only way through which the rights are ensured by not keeping the people away from their rightful information. Media in Pakistan is in a very vibrant landscape‚ which has a mixed history of freedom and sanctions. The roots of Pakistani
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Media Literacy Essay By Jason Barnett In this essay I will discuss corporate ownership of the media‚ who owns these media outlets‚ and there tools of deceiving the public. There is a great group out there called "Project Censored" and this group "shows important news stories that aren’t being covered properly" (project censored.org) "Every year for the past three decades‚ Sonoma State
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Advantages of HRIS To make a human resource department more effective and efficient new technologies are now being introduced on a regular basis so make things much simpler and more modernized. One of the latest human resource technologies is the introduction of a Human Resources Information System (HRIS); this integrated system is designed to help provide information used in HR decision making such as administration‚ payroll‚ recruiting‚ training‚ and performance analysis. Human Resource Information
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Media plays a significant role in our society in the present scenario. It is all around us‚ from the shows we watch on television‚ the music we listen to on the radio‚ to the books and magazines we read each day. Television‚ more than any of the other Medias‚ achieves myriad different goals. We live in a fascinating world and an even more fascinating society. In this day and age‚ life without technology feels utterly impossible and life without the media is simply unimaginable. Media provides
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