An “Easy” Job By: JQ LEE Edited by: Mariam Abbas 23 Aug 2010 ANKASAPURI: Taylor’s Communication students got to see the behind-the-scenes occupation of a Radio DJ during their class trip to Angkasapuri’s RTM Radio and Television station on August 18. Being a Radio DJ may seem easy and fun but each career has its challenges and many had underestimated a Radio DJ’s job prior to the trip. Possessing a good voice and a quirky personality is not enough qualification for a Radio DJ‚ but the
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“IPL’s Cricketainment is a marketing and branding case study” MTI MTI’s Delhi based Shanker Bhattacharyya shares MTI’s strategic thoughts‚ analysis and learnings from the IPL Q: Is IPL a brand success‚ a media success or both? How do you describe IPL? Convergence of Cricket‚ and entertainment‚ one can describe this as cricket tournament‚ an entertainment event or a media spectacle! “Cricketainment” perhaps? The lines get blurred at times. If we are to go back few years‚ the idea was mooted for the
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Abstract In 21st century‚ we can say that almost no one can live without technology. We use technology everywhere. As the development of technology‚ we don’t only communicate with others face to face‚ but also by technology‚ such as telephone‚ computer and even the television. Human beings are influenced more and more by the different technologies. Thus‚ there are some communication theory to explain the complex and various phenomenon. Now‚ we will discuss the phenomenon‚ the influences and explaining
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Broadcast Media Introduction Over time‚ there are numerous aspects that have dynamically changed the facets of this world‚ and the societies that exist within in. Amongst the pivotal aspects that have played a pivotal role in this regard‚ is the broadcast media. In return‚ what media has really effected and altered is the horizon of common/ general public‚ and assimilated them to the varying dynamics of this world‚ and the occurrences that take place within it. History of Broadcast Media
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ABS-CBN’s strength in content creation allow them to provide more value to their advertisers by way of innovative creative executions across free TV‚ cable TV‚ radio‚ print and the new media platforms (mobile and the Internet). Licensing and branded entertainment‚ including brand and product integration in our programming‚ also enhance their airtime revenue potential while GMA Advertisers had lessened spending because of uncertainties in advanced economies but the worst is possibly over‚ Felipe L
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THE EVOLUTION OF MASS MEDIA Sending a message to a large number of audiences using technology is known as mass communication. Mass media helps in connecting people and brings the globe into our glance. Mass media includes print media like newspapers‚ magazines‚ brochures and pamphlets‚ electronic media like radio‚ television‚ documentaries and cinema and new age digital media like ads‚ internet‚ blogs and podcast. The history of mass media is long and complex. It stretches back beyond recorded
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Switched At Birth What would you do if you found out you were supposed to live a whole different life‚ have a new family‚ and experience things that you weren’t used to? That’s what Bay Kennish ‚ and Daphne Vasquez go through on ABC Family’s TV series ‚ Switched at Birth. With their two totally different lives‚ Bay and Daphne are faced with the extremely difficult challenge of realizing who they truly are. This unique television show is full of drama‚ suspense‚ and yet humor and warmth. Bay
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Question: What is meant by encoding and decoding? Discuss how these two processes differ for radio versus TV commercials? Answer The communication process involves encoding‚ channel and decoding messages from sender to receiver. Encoding is the process of putting a message from our mind into a form that can be sent to another person. Channel is the method by which the communication travels from the source or sender to receiver. Decoding is the process of interpreting messages. As you read and make
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Advertising and Promotion Objectives and Strategies for Cadbury’s Crush Products One of the most critical parts of ensuring a successful repositioning of Cadbury Crush product(s)‚ specifically the orange flavor‚ as agreed by the Cadbury’s executives is the development of an advertising and promotion program. Marketing Momentum Unlimited (MMU) will provide guidance; regarding the most effective approach to setting realistic and measurable communications and sales-oriented objectives‚ in order
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Some people argue that television is the culprit of destroying the family living and communication due to absorbing people’s time too much. People‚ therefore‚ have no time to talk to each other. I totally disagree with this opinion for the following reasons. In terms of the personal level‚ television can not be the family living in parallel with communication. Thanks to interesting program‚ more things can be shared among family members‚ which strikes up conversations and gossip among people
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