Abstract For professional journalists‚ the fullest expression of professional skill is in producing quality‚ independent editorial‚ according to McQuail in (Donsbach & Patterson 2004). However this becomes problematic for journalists‚ when it conflicts with profit creation in corporate media (Chomsky1988; McChesney1999‚2001‚2011; McKnight2012). The issue of editorial independence in today’s corporate media arena is an important one for emerging professional journalists‚ as well as for academics
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FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION Henna Sarkkinen THE ROLE OF SOCIAL MEDIA IN CUSTOMER COMMUNICATION IN BUSINESS-TO-BUSINESS MARKETS Master’s Thesis Department of Marketing September 2009 UNIVERSITY OF OULU ABSTRACT OF THE MASTER ’S THESIS Faculty of Economics and Business Administration Unit Department of Marketing Author Supervisor (s) Sarkkinen Henna Title Salo J. Professor The role of social media in customer communication in business-to-business markets
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Comfort object A comfort object‚ transitional object‚ or security blanket is an item used to provide psychological comfort‚ especially in unusual or unique situations‚ or at bedtime for small children. Among toddlers‚ comfort objects may take the form of a blanket‚ a stuffed animal‚ or [1] a favorite toy‚ and may be referred to by (English-speaking) toddlers as blankey and lovey. Cuddly toys are sometimes carried in emergency vehicles and police patrol cars‚ to be given to children involved
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aInternational Journal of Psychophysiology 63 (2007) 199 – 204 www.elsevier.com/locate/ijpsycho What is ‘neuromarketing’? A discussion and agenda for future research Nick Lee ⁎‚ Amanda J. Broderick‚ Laura Chamberlain Marketing Group‚ Aston Business School‚ Aston University‚ UK Received 1 February 2006; received in revised form 1 March 2006; accepted 30 March 2006 Available online 12 June 2006 Abstract Recent years have seen advances in neuroimaging to such an extent that neuroscientists are
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hapter 2 Literature Review Introduction to Literature Review This chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study. Throughout this chapter‚ there will be comprehensive discussion on theoretical and practical views of previous studies done in online shopping and offline shopping for apparels. This study combines factors that other studies have done that will influence the consumer’s purchasing decision in online
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238–246. Berry‚ L. L. (1995). Relationship marketing of services: Growing interest‚ emerging perspectives Bourdieu‚ P. (1983). Forms of capital. In G. Richardson (Ed.)‚ Handbook of theory and research for the sociology of education (pp Brown‚ J.‚ Broderick‚ A. J.‚ & Lee‚ N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network Brown‚ S.‚ Kozinets‚ R. V.‚ & Sherry‚ J. F. Jr.‚ (2003). Teaching old brands new tricks: Retro branding and the revival of
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An Investigation on the Importance of Branding for a Small Independent Boutique Hotel Page 1 of 73 March 2011 EXECUTIVE SUMMARY In contemporary business environments‚ small independent organisations are often faced with significant pressures to survive market competitiveness (Abimbola‚ 2001; Bristow‚ et‚ al‚ 2002; Moroko & Uncles‚ 2009; Wilden‚ et‚ al‚ 2010). Accordingly‚ in order to compete with prevailing competitors‚ many businesses employ branding as a key strategy to establish
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Table of Contents 1 Introduction .......................................................................... 1 1.1 Background ................................................................................... 1 1.2 Problem Discussion....................................................................... 2 1.3 Purpose......................................................................................... 3 1.4 Delimitation ....................................................................
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Prostitution: What Pushes Filipino Women to It A Research Paper in Communication Arts and Skills II Writing in the Discipline In Partial Fulfillment of the Requirements Of the Subject Writing in the Discipline Submitted by Gerson G. Palacio March 11‚ 2014 Table of Contents Introduction ……………………………….……………………...……pg.1 Chapter I What is Prostitution? ..........................................................................pg.1 Prostitution Defined? ..................................
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(2011) ‘Customer experience: are we measuring the right things’‚ International Journal of Market Research‚ 53 (6)‚ pp. 23-29. Onkvisit‚ S. and Shaw‚ J. (1993) International Marketing: Analysis and Strategy. New York: Macmillan. Pickton‚ D. and Broderick‚ A. (2005) Integrated marketing communications. 2nd ed. Harlow: FT Prentice Hall. Riefler‚ P. (2012) ‘Why consumers do (not) like global brands: The role of globalization attitude‚ GCO and global brand origin’‚ International Journal of Research in
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