Why Millions of Moms‚ Dads‚ and Doctors Love What to Expect® When You’re Expecting “What every mother can’t do without!” —NIRA COLYN‚ MD “What to Expect is an incredible pregnancy resource…. The book is very user-friendly and has an excellent index…. Any topic you can think of can be looked up right away.” —BRENDA SM ALLEGAN‚ RN‚ BSN “This book quite literally has it all. I have never found a more complete yet completely enjoyable guide to a healthy‚ happy pregnancy.” —SUSAN KANE‚ EDITOR-IN-CHIEF
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Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
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