the article is Brendon Greeley. He is a staff writer at Bloomberg BusinessWeek. His article is written for Bloomberg’s website and it is from April 4‚ 2014. The article is about Brompton bikes‚ which are very popular around London. Brendon Greeley writes about the company and talks with some members of the London Brompton Club. We read about the company angle of how they are selling and advertising the brand and the product. There is an interview with one of the co-founders and the managing director
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The following is SWOT analysis is based on the case study provided of Brompton Bicycle. Brompton Bicycle has a number of strengths‚ with one of them being a fact that they are a premium bicycle brand with British heritage. They are one of only two major frame manufacturers still based in the UK‚ and they have been in full production since 1988‚ designing and building their bikes in a factory in West London. Their strength is also company philosophy that their bikes are not ‘a commodity product’
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LB160 TMA01 Brompton Bicycles under achieving The new management must move quickly to increase sales and boost profits. New managing director‚ Will Butler-Adams is concerned that the slow production time is failing to keep up with demand and is damaging brand name. The company is currently going through a management and production change and is hoping to triple output and market growth. Although Trademark patents have expired the fundamental design has copyright protection. The prominent
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[pic] School of Management and Marketing MGMT110: Introduction to Management Assignment 2 (10% weightage of subject) (Due Date: 12 Sep 2012) Instructions: Students will explore a contemporary management issue that has attracted national and/or international media attention at some time during the past two years. 1. Read the newspaper articles attached and research the issues in specific areas of management such as Human Resources‚ Supply Chain‚ Operations‚ Project or Quality
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THIS year‚ Brompton Bicycle expects to sell 19‚000 of its folding machines‚ generating revenues of £7m and a pre-tax profit of £925‚000. But new managing director Will Butler-Adams is aware that if the west London business is to remain a player in a rapidly expanding global market it has to see significant sales growth. ‘Last year one of our competitors made 350‚000 bikes‚’’ said Butler-Adams. "The market potential is huge. Selling 19‚000 is nothing.’ The problem is a mix of capacity – emphasised
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BROMPTON BICYCLES A SWOT analysis is a method used to illustrate the current position of a business. The model helps identify the strengths‚ weaknesses‚ opportunities and threats of an organisation. The model below is an analysis of the current position of Brompton Bicycles. Brompton Bicycles is a manufacturer of folding bicycles and are based in London. One of the strengths that the company has is its good quality brand and product. Their products are light and travel friendly as they are folding
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Brompton Bicycle The success of the brand has been built on well designed‚ well-engineered and well made products. Therefore‚ Brompton should not be afraid to charge a premium price; it just needs to understand the limit of the price premium the brand will carry. Brompton should pride itself for its bikes being handmade in the UK. Spending hundreds of thousands of pound to expand quickly is a huge risk. It may therefore be beneficial for Brompton to consider growing incrementally. The company
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Summary of Meeting/Goals established (14/02/14) Opening in Dubai‚ check out for Yogurtland (US) Find fitness bloggers (Proyo) and local based bloggers Fuel Campaign Colin Nell Body Power Expo 2014 Man vs. Yogland competition Find new retailing opportunities/supply chains ex. Schools‚ Spas etc. Nike‚ H&M‚ Hollister‚ Magazine as potential collaborations. WWF Polar Bear Increase awareness regarding “Creation of the Month” [in-store and online] Opening in Dubai – Competing with Yogurtland:
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Section 1 Understand the specific responsibilities of middle managers in enabling the organisation to achieve its goals. My organisation is the Royal Brompton and Harefield NHS Foundation Trust‚ a foundation (semi-independent) National Health Service Trust comprising of two tertiary care heart and lung hospitals‚ the Royal Brompton Hospital in Central London and Harefield Hospital in Harefield on the London/Buckinghamshire border. The organisation has been a single NHS Trust since 1998‚ prior
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Summary of Brompton Bicycles Brompton Bicycles is a London based company‚ which is part of rapidly expanding global market. There is currently huge potential for growth within the industry. Sales of the folding bicycles are expected to reach 19‚000 with a pre tax profit of £925‚000 for the year. In a bid to boost production to 50‚000 bikes per year they are currently in the process of a £1m revamp and the introduction of new management. The lack of growth within Brompton Bicycles is also as
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