Idea Cellular 1. Company History 3 2. Idea Service Areas 4 3. Company History 5 4. Idea’s Values 8 5. Idea’s Promoters 11 6. Brand Information 12 6.1 Brand Identity 12 6.2 Brand Image 13 6.3 Brand Communication 13 6.4 Taglines 15 6.5 Advertisement Campaigns 15 7. Conclusion 20 1. Company History Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India
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is nasty‚ brutish‚ and short. Since individuals are rational‚ they agree to surrender their individual rights to the sovereign in order to create a state whereby they can be protected from other individuals. Locke and Rousseau further developed this idea of a social contract‚ although in a somewhat different form than Hobbes. Contributions of Hobbes include the recognition of the existence of the individual and individual rights along with the concepts of rationality‚ self-interest‚ competitiveness
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Idea’s AD Campaigns Idea had decided not to adopt celebrity endorsements in 2002 while its competitors like Bharti Airtel had been using multiple celebrities to promote its brand. !dea was launched as a brand in April 2002... ’A Good !Dea’ Campaign Idea’s promotions in 2006 were based on its tariffs‚ service quality‚ and network coverage. For instance‚ Idea started promoting its Rs.0.5 per local call per minute service aggressively. One of its TVCs featured a bowler and an umpire in a game of
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My Idea of Winning Life By- Shashank Upadhyay. Born‚ Play‚ Learn‚ Struggle‚ Enjoy‚ Earn‚ Retire and dies….and born again. This is the common life cycle of billions & trillions humans on this earth. But out of these Billions & Trillions‚ there are some persons who actually taste the success in their life and are thus know as “Outliers” A Great quote by Peblo Picasso‚ the famous artist and one of those outliers:-
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Honey Bunny Goes Viral Ananya Harish First MBA Section-A Idea Cellular has cut a wide arc from ‘What an Idea sirji!’ to “You are my pumpkin pumpkin‚ hello honey bunny”. This jingle is on every ones lips and has become quite famous just like the earlier ‘Sirji’ campaign became a big success. On December 1st‚ Adithya Birla Group Company launched its new ad campaign – ‘Idea Rings All India’ – after having a high intensity teaser for three days. It attained high publicity much earlier than expected
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selection process starts with the generation of project ideas. In order to select the most promising project‚ the entrepreneur needs to generate a few ideas about the possible project one can6 undertake. The project ideas as a process of identification of a project begins with an analytical survey of the economy (also known as pre-investment surveys). The surveys and studies will give us ideas. Generation Of Ideas• Most of the project ideas involve combining existing fields of technology or offering
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both positives and negatives to Beccaria’s ideas of punishment. His idea was to prosecute and sentence an individual for a crime based on the severity of the offense. He did not see a need to explain the motivation for the act (Freilich 2015). This is a weakness in that an individual is incarcerated for a crime and there is no understanding as to why the crime was and no rehabilitation is done. Furthermore‚ in order for a program to work based on this idea‚ one would have to understand why the crime
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material objects are based upon ii. They are pure and exist outside of space-time. 1. A desk is the collection of forms flatness‚ duskiness‚ etc. c. Forms are the causes of all material things i. They are the cause of all knowledge we have of object s ii. They are the cause of everything that exists II. The Implications and Importance of Forms a. Plato introduces Forms as a means to find a definition for qualities such as justice‚ piety‚ equality‚ etc. b. To know of a form‚ one must reason
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Before embarking on my journey through my ideas of Africa‚ I viewed Africa in a stereotypical way. Tribal communities separated by civil war‚ but I now know that Africa is much more than my once silly assumptions. Africa was a cultural rich continent with diverse traditions and beliefs. However‚ many of this changed when the colonization of Africa took place during the early 20th century. I viewed Africa as a barren Savannah with many untamed animals living almost adjacent to these small tribal
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The Business Idea. What is it that the business is going to do? Summary decision/approach: I am going to be opening up a beauty spa and salon in Bournemouth town centre. My beauty spa and salon will be offering a range of exclusive treatments and services which will include all of the normal services offered by other beauty salons like tanning‚ waxing‚ hair-styling‚ manicures‚ pedicures etc as well as offering a world-class unique sap experience which will include facials‚ body wraps‚ dry floatation
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