HBS CASE: BMW FILMS 1. How fit is the BMW brand at the time of the case? Are there any reasons to anticipate undesirable financial performance in the future? Answer: Before the mid-1970s‚ BMW had been regarded by most Americans as a niche foreign car manufacturer. However‚ in the late-1970s‚ BMW had emerged as on of the hottest luxury brand in North America. BMW has many strong competitors and almost lose America market in 1992. BMW took many actions such as introduce new models‚ change
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Project management Film prioritization Introduction This report goes on to evaluate 7 projects that were completed by a large entertainment conglomerate situated in California‚ USA‚ which is more popularly known as Walt Disney Studios. In project management perspective the following projects that were completed will be prioritized based on our preliminary research which we‚ as a group had carried out. Content Page Project proposal 1 – My life with Dalai Lama by Dimithri 2 Project
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Film music is used to add emotion to films. It brings character motifs to particular characters‚ which symbolise the current mood of the film. If the composer of the film music wants the viewer to feel empathy or sadness for a character or event‚ they will use minor music. Alternatively‚ If a composer wants to make the viewer feel happy and enlightened‚ they will use major music. It is an essential aspect of all films to have music and without it‚ the viewer is unable to engage in the film.
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James Cha Professor Coulter American Myth in the Western Film 22 February 2011 “Ethan?” With a cold and steady gaze‚ Ethan peers off into the snowy distance. He firmly holds his most trusted companion. Without warning and hesitation‚ Ethan raises the deadly steel rifle and begins wildly firing upon a herd of buffalo. After a short while‚ Martin stops shooting‚ having already shot one down. Ethan in a maddened frenzy continues to shoot the buffalo while Martin tries to stop him to no avail
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Film Criticism Lee R. Bobker affirms that there are six rudiments that film criticism should involve to be effectual: 1. Theme of film 2. Quality of technical execution 3. Quality and nature of ideas in the film 4. Validity of ideas in the film 5. Individual contributions 6. Relationship of the film to other works by the same filmmaker Each of these essentials must be satisfied or the film criticism will lack its effectiveness. A true critic realizes the importance that they hold
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Film Analysis: Bernie In the movie “Bernie”‚ we follow the story and between a Carthage‚ Texas funeral director Bernie Tiede‚ and his co-dependent relationship with a wealthy widow‚ Marjorie Nugent. As “Bernie” unfolds‚ we see the companionship turn for the worse as Ms. Nugent’s ill-temper causes Bernie to snap – and lands her dead in her freezer. This movie brings up some questions‚ specifically regarding image. After analysis‚ the question I keep coming back to is “Was Bernie genuine and sincere
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Mus 355 Music Critique of film Score Action‚ suspense‚ love‚ and drama are all the makings for a great film. None of these key features to a film could have any substance or feeling without the help of music. Composers play a big role for setting the tone of the movie‚ developing characters‚ moving along or supporting action‚ and depicting the time and place the movie is taking place. In the movie Heat‚ Elliot Goldenthal does just that. Goldenthal was born in NY in 1954 and studied music under
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The Blue Film An old proverb goes “The past will always come back to haunt you”. Which means‚ that no matter how much you try to hide something from your past it will somehow surface again. It is only a matter of time. This is a very fitting proverb when talking about the short story “The Blue Film”. “The blue film” is a short story about a single evening in the life of a middle aged Europe-an couple. It is a simple chronological story. The novel has a strong marriage and divorcement theme
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Non-Traditional Marketing Bavarian Motor Work created its BMW Films campaign to be unconventional with its non-traditional marketing. BMW sought out to change its frame of reference‚ for its target market segment; to do this BMW did not rely on deception in its advertising execution. Throughout each of the BMW films the viewer knew that the plot revolved around a BMW vehicle and what the car could do for the actors. BMW has three market segments that create the 7 Series‚ the 5 Series and the
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Film adaptations are a common way that we exchange film and literature. When adapting a book to a film three important considerations or must to look for is fidelity‚ a more creative way between the original text and the adaptation and how the audience implied the original work and if they understood the adaptations. The signs and symbols show that the meaning is constructed well and is understood. One film adaptation that is a must is fidelity. Fidelity is what extent and adaption is true
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