delighted‚ and one of the world’s most successful young fashion brands is born: Esprit. Worldwide success As the Esprit headquarters developed in Europe (Düsseldorf) and Asia (Hong Kong) in the 70s‚ the founder company Esprit USA gradually became an entirely self-sufficient company. What began in Germany with young sportswear fashion for women marketed under the name of Esprit de Corp soon became one of the most successful young fashion brands on the European market. The American rights were bought
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THE FASHION CHANNEL A TIME FOR CHANGE Implementing Sustainability through Targeted Marketing THE DATA – STRATEGIC MARKETING RESEARCH The Fashion Channel Ad Revenue Calculator Multi Segments One Segment Two Segments Current 2007 Base Strategy Strategy Strategy TV House Holds 110‚000‚000 110‚000‚000 110‚000‚000 110‚000‚000 110‚000‚000 Average Rating 1.00% 1.00% 1.20% 80.00% 1.20% Average Viewers (thousands) 1‚100 1‚100 1‚320 880 1‚320 Average
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Fashion in the Middle Ages May 31–August 14‚ 2011 at the Getty Center Clothes are far more than a physical covering to protect the body from the elements; they can reveal much about a person. An evening gown‚ a doctor’s white coat‚ cowboy boots—today these can all be clues to social status‚ profession‚ or geographic origin. In the Middle Ages‚ clothing was integral to identifying one’s place in the world. Medieval people were highly skilled at reading the meaning of fashion‚ which
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February 2014 ProQuest Table of contents 1. Discordant retail brand ideology in the House of Barbie.............................................................................. 1 Bibliography...................................................................................................................................................... 23 12 February 2014 ii ProQuest Document 1 of 1 Discordant retail brand ideology in the House of Barbie Author: McGrath‚ Mary Ann; Sherry
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Fashion is a worldwide means of self-expression. Many things are factored into an individual’s fashion choice‚ from color‚ to style‚ season‚ and even accessories. Fashion has no boundaries or age limit‚ and it is a universally popular phenomenon. In doing research‚ the fashion choices of the Japanese culture was really intriguing; from the unique shape and intricate designs of their kimonos‚ to the more modern and outrageous fashion style of the Japanese youth. Traditional Japanese fashion is timeless
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strut around in thousand dollar name brand pieces of fabric. Or you could think of movies like Confessions of a Shopaholic‚ The September Issue‚ Coco Before Chanel‚ or The Devil Wears Prada. But what you most likely don’t think of is an art‚ a career‚ a passion‚ or a lifestyle. Fashion can promote creativity‚ that it is very important in culture‚ society‚ and religion‚ and it can make you look and feel more professional. So‚ I know that you may think that fashion is not important. That people should
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Title: What do our clothes say about who we are or who we think we think we are? How does the way we dress communicate messages about our identity? Today‚ clothing is a good symbol of people’s rising pursuing of fashion and beauty. It is so important to people’s daily life and it can perfectly embody who people are‚ who they are not‚ and who they would like to be. People can accurately judge one’s age group‚ personality‚ social status and identity by observing his dressing. The sage said: the
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decorating the body. All known cultures embellish the body either with marks on the skin or clothing. Body decoration recognizes the individualization of a person and communicates aspects of his or her personal and social identity. In the 21st century‚ fashion as body decoration is still a universal part of a person’s everyday knowledge‚ with the help of Designers who continually persuade the public that their new ideas are “what‘s in”. Next season‚ the same designers convince individuals to give up their
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“Basic English”. Unit: “Clothes/Fashion/Style”. Theme: “Fashion victims”. Problem: Factors that make people buy things they don’t need. Factors that make people to look ordinary‚ like anybody else. Idea of the project: If someone wants to change the world by buying clothes it doesn’t work. It’s better to change his/her personality to be in harmony with others. While trying to be fashionable‚ people loose themselves and become fashion addicted (so called “fashion victims”). It’s better to dress
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FAST FASHION Over the past few years there has been an apparent change in the fashion retail industry which is taking control of it‘s speed. ‘Fast Fashion’ is the new 21st century phenomenon currently dominating high-street retail. Stores like H&M and New Look have become the masters of the quick turnaround and are closing in on trends at such a speed that they can have fresh looks on their shelves for the customer‚ months before the original designer can get their garments shipped out of the
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