The Fashion Channel-Case Analysis Group-6: Anurag Satapathy (2014PGP050) Meenakshi Sundareswaran (2014PGP201) Nishant Mishra (2011IPM058) Rananavare Abhijeet (2014PGP293) Renuka Denkar (2014PGP102) Sawan Kumar (2011IPM095) Sonali Panda (2014PGP372) From the case it is clear that TFC was initially the only channel dedicated solely to fashion. The need for market segmentation arose due to drop in the TFC ratings to 1.0 due to the increase in competition in the segment. This also saw a fall
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Gooch May 12‚ 2012 Fashion and Communication It’s fashion a way of communication? Many people may contradict with the answer‚ but yes‚ fashion is a way of communication. Fashion and clothing are forms of nonverbal communication where no spoken or written words are used‚ but they send salient messages. Since the Industrial Revolution of the 19th century‚ the function of fashion as a medium of communication is becoming of a new significance for modern society. Fashion is something we deal with
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Fashion. A word that defines a world in itself. Fashion englobes everything surrounding our environment. There is fashion everywhere. From the pen that a person uses to write to the paper that is used to write on. But more than anything‚ fashion is about how we dress up and cover our bodies. Fashion is an art‚ a passion and a science. The art of transforming mere fabrics into clothing and fabulous creations. A passion that drives people to think out of the box and design garments that make our daily
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the new fashion vogues are just mere modifications and revivals of existing fashion models. Topic Outline: I Fashion Evolution A Fundamentals and Natures of Fashion B Contributing Factors of Fashion Evolution II Fashion Vogues A Fashion vogues of the old generations (1950s to 1980s) B Fashion vogues of the new generations (1990s to 2000s) III Deductions Topic- Sentence Outline: I Fashion Evolution A Fashion is delineated
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W. Miller and his wife Maria Clara. Pia married oil heir Christopher Getty‚ Alexandra wed Prince Alexandre von Furstenberg‚ the only son of fashion designer Diane‚ and Marie-Chantal is married to Crown Prince Pavlos of Greece. Always on the best-dressed lists‚ the socialite sisters are the last word in what is chic and fashionable. Their image and the M brand are so well-defined‚ that when customers shop at their store‚ they feel confident that their purchase has the stamp of approval of the elegant
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TIMELESS TREND AKANKSHA VARSHNEY NATIONAL INSTITUTE OF FASHION TECHNOLOGY ABSTRACT: PURPOSE- The purpose of this conceptual paper to identify the impact of military camouflage print in the world of fashion. RESEARCH METHODOLOGY- This paper is based on a review of the literature and takes a case study approach. The paper talks about the origin of camouflage in fashion capital and designers take on it in today’s world. FINDINGS- Fashion uses the camouflage in completely ironical manner. Camouflage
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When all that is Solid Melts into Fashion - fashion’s FLIRT with modernity DKDS // CDF // 2006 Two Papers on Fashion Theory TWo PaPeRS on FaShIon TheoRy 2 When all that is Solid Melts into Fashion - fashion’s FLIRT with modernity Nikolina Olsen-Rule // External Lecturer‚ University of Århus // nor@dkds.dk // Research Assistant // Danmarks Designskole // 2006 0 Ferns in Fashion - on the Logic of Trends Maria Mackinney-Valentin // Ph.D. Scholar // mmk@dkds.dk // Center for Design Research
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pinkish qualities and brown undertones. Not your average beige‚ Rose Dust breaks away from the typical neutrals associated with spring by adding dimension with subtle rose and floral undertones. Taking purple in a lighter direction‚ Lavender‚ used in the satin finishes of this piece present a softer‚ more summery hue‚ extending the mystical aspects of purple available last fall. Both Rose Dust and Lavender are listed in the top 10 colours for the 2009 Spring Pantone Fashion Colour Report‚ recognised
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solution between two desired phenomena: differentiation from competitors and creating a loyal customer base which are less likely to shift to competitors programs. Targeting shows to a narrow (and profitable) segment of viewers would brand the network as a premium fashion provider‚ a channel that is focused only on delivering high quality and do not intends to satisfies all. A positive by product of this approach would be higher customer retention which has higher monetary value than the casual viewer
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Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores‚ boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn’t center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandisers are customer-oriented
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