Major Research Project [For the partial fulfillment of requirement towards degree in Master of Business Administration (MBA)‚ 2009-11 of Devi Ahilya Vishva Vidhalay (DAVV)‚ Indore] On “An evaluative study on the factors influencing customer satisfaction in BIG BAZAAR in Indore” Guided By: Submitted By: Mr. Giriraj Godani Hareram chouhan MBA IV Semester
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Summary of findings 1. Majority of the males prefer to own the car of Tata Motors than females because most of the car owners are taxi drivers and few people use car for personal use. 2. Majority of the customers are in the age group of above 45 years which shows that Tata Motors is focusing more on old generation. 3. Majority of the customers are earning the income between Rs. 100000-250000 per annum. 4. Majority of the Tata Motors customers own the car of Tata Indigo and Tata Indica because most of the
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General Motors Case Study #3 Problem Summary: One of the most serious problems that GM faces is when the firm announced a $10.6 billion loss‚ which was their first in 12 years. The auditors for General Motors even thought that the firm’s survival was in substantial doubt even if they received the additional $30 billion they were going to borrow from the federal government. The problems have grown as a result of mistakes by GM’s management over the last 30 years. They built up a bloated bureaucracy
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Motorola Inc. case précis Restatement of the case Motorola was one of the few American companies that marketed a wide range of electronic products‚ form highly sophisticated integrated circuits to consumer electronic products. The company was organized along product and technology lines. To exploit fully the growing demand for semicustom integrated circuits‚ Motorola organized the Application Specific Integrated Circuit (ASIC) Division in 1984. The division was organized along functional lines
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EXECUTIVE SUMMARY The purpose of this analysis is to maximize profit of Giant Motor Company which has 3 lines of products and offers 3 brands of cars namely Lyra‚ Libra and Hydra which corresponds to subcompact car class‚ sporty car class‚ and luxury car class respectively. Currently the company has 3 manufacturing plants and each of them is dedicated to a specific product line. For future planning‚ the company has an option of retooling its manufacturing capacity which would bring a major expense
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Grafica Inc.: Winning the New Jersey Lottery Designing and Managing Integrated Marketing Communications 14/12/2011 Marketing Submitted By Group-4‚ EXECUTIVE SUMMARY Grafica Inc. was an advertising firm started my Ms Debra Taeschler in 1986 with her colleague‚ working in Landmark Associates and her husband John Taeschler. By 1998 Grafica had grown in full-service advertising agency. It was located in Chester New Jersey and it was particularly well-known for its expertise in integrated
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Ford Motors. produces light systems for cars and sells them for 100€ each. Full capacity is 20.000 per month‚ but is currently producing 18.000 systems per month for its regular customers. The company reports the following monthly results: Per unit Total Revenue 100‚00€ 1.800.000‚00€ Direct materials Direct Manufacturing Labor Variable Manufacturing OH Fixed Manufacturing OH 25‚00€ 10‚00€ 22‚00€ 3‚00€ 450.000‚00€ 180.000‚00€ 396.000‚00€ 54.000‚00€ Variable Selling Expenses 19‚00€
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RSSWORKS INC Case Memo What business model would be appropriate for the RSS Works? The Business model for RSS Works would be advertising supported content by inserting adds on the feeds posted by RSS and while users are surfing the information they add window will automatically open up and thus revenue can be maximised. And they should combine with Freemium and Enterprise model with this combination the content can be developed more. Rather than going for the option of investing in physical
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Nike Inc. Case 1. What is the WACC and why is it important to estimate a firm’s cost of capital? WACC is weighted average cost of capital‚ which is the expected rate of return on average from all the company’s existing debts and securities. It takes into account all different types of financing in the company’s capital structure. The reason it is important to estimate WACC is because it measures what it costs the firm to take on a project based on its current Debt and Equity mix. When the
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Human Resources Enterprise Background Mabuchi Motor Company is the world ’s number one manufacturer of small electric motors. The company holds 70% of the market for motors used with automotive‚ toys‚ computer‚ industry. All started in 1946 when Kenichi Mabuchi (now the company ’s honorary chairman) founded "Kansai Rika Kenkyusho‚" a scientific research institute. He created the world ’s first high performance horseshoe-shaped magnetic motor in 1947. On January 18‚ 1954‚ Kansai Rika Kenkyusho
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