Question #01 Q # 1. What is international marketing? How it is different from domestic marketing? International marketing: International marketing involves recognizing that people all over the world have different needs. Companies like Gillette‚ Coca-Cola‚ BIC‚ and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand
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What is the weighted average cost of capital (WACC) for Marriott Corporation? WACC = (1 - τ)rD(D/V) + rE(E/V) D = market value of debt E = market value of equity V = value of the firm = D + E rD = pretax cost of debt rE = after tax cost of debt τ = tax rate = 175.9/398.9 = 44% Cost of Equity Target debt ratio is 60%; actual is 41% [Exhibit 1] βs = 1.11 βu = βs / (1 + (1 – τ) D/E) = 1.11/(1 + (1 – .44) (.41)) = 0.80 Using the target debt ratio of 60%: βTs = βu (1 + (1 – τ) D/E)
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Organisation Morgan Motor Company Business Sector Automotive Number of employees 150+ Key Issue By investing in Zeus 3rd Generation Time Management Software which links directly to their payroll software‚ Morgan Motor Company is now able to accurately track over 150 workers who work under a flexitime scheme. Employees have become more self-reliant when clocking time‚ booking holidays‚ or querying the system - saving considerable administration time. Products supplied ● Zeus 3rd Generation
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Ford Motor Company ~ Case Study THE PROBLEM Despite the revamping effort‚ Ford remains plagued with prolonged Order-To-Delivery (OTD) time periods‚ congested inventories and issues with the procurement processes. After some research‚ these issues appear to be well addressed by the new direct business model of the Dell Computer Corporation. Dell differentiates itself through the utilization of virtual integration‚ an efficient and effective direct business model facilitated by electronic business
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include the parties involved: Sterling‚ Inc. and their state of the art computers‚ and NoBugs Corporation‚ the producer of microchips. Their relationship dates back 10 years‚ equally profitable. Due to an imperfection in the microchips‚ a series of explosions exceeding the amount of $20 million affecting Sterling Inc. and damaging their reputation. NoBugs has recalibrated the issue‚ regaining the high quality products that has been used with Sterling‚ Inc. in the past. Possible negligence with NoBugs
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Described Historical Perspective: The historical perspective of Apple Inc. shows us that they were an innovative company that started the industries of successful computers‚ music players‚ phones and many other electronic items we have used over the past thirty years. Apple Inc. have had their ups and downs to include in depth software/hardware which was difficult for competitors and users to understand and mimic as well as holding face on their computer background with their innovative technologies
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Case Study Tesla Motors: Achieving Excellence and Innovation Overseas Radius helped Tesla achieve legal compliance and preserve its reputation for excellence during a rapid expansion into multiple new countries. BACKGROUND Benefits California engineers founded Tesla Motors in 2003 to create exciting electric vehicles. In 2008‚ the company introduced its first car to the US‚ the Tesla Roadster. Tesla is now considered one of the most innovative and progressive companies in the green technology
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Merck & Co.‚ Inc. Case If one hold a key to resolve a very serious problem‚ one has a responsibility to put an effort to make it happen‚ at least try one’s best. In this case‚ river blindness disease was a very serious problem‚ and Dr. Vagelos was the one who could make a decision as to whether the research and development of a human version of ivermectin should be carried on‚ then it was his responsibility to pursue it. Caused by a parasitic worm carried by a tiny black fly‚ the disease
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CASE ANALYSIS - DOMINION MOTORS MARKETING PROGRAM DESIGN Under the Guidance of Dr. Waheed Presented by: RohithDesikan(95) SiddhantKejriwal(109) SalilSrivastava(99) Swati Hasija(116) NikunjShah(105) Vishal Godara(127) Case Introduction The case‚ presented by Professor E. Raymond Corey‚ presents to the potential threat to a company‚ Dominion Motors‚ by a report brought up by John Bridges‚ a big name in the whole Oil Production domain. DMC was a
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Case study 1 Taracare‚ Inc Summary The case is about a conversation between Jorge Gonzales‚ the CEO from Taracare Inc.‚ and his manufacturing manager Alfredo Diaz. Alfredo was hired because Taracare was having difficulties in meeting the deliveries and in quality. After some time and only making little progress‚ Alfred scheduled a meeting with Jorge to discuss the problems. The main points Alfredo concerns was: Problems with Purchasing materials Delivery promises from the sales that can´t
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