The business related topic chosen to discuss is how cruise liners run a hotel at sea. In this text there will be a discussion into one cruise line in particular. This cruise line has a history of 47 years of bringing traditional cruising to New York City‚ it was the first cruise liner to introduce freestyle cruising. This is the largest vessel to homeport in the city. The chosen cruise liner is called the Norwegian Cruise Line. This cruise line has a fleet of 13 ships in total. In this academic research
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Hotel Feasibility Study Completed March 6‚ 2012 For More Information Please Contact Megan Compton 512.230.5193 Table of Contents I. II. III. Hotel Feasibility Summary Centerpoint Hotel Feasibility Report Excerpt Centerpoint at Lockhart Site Plan I. Hotel Feasibility Summary Page 1 of 5 12/6/2011 LOCKHART‚ TEXAS HOTEL PROJECT SUMMARY FOR THE PROPOSED HOLIDAY INN EXPRESS HOTEL LOCKHART TEXAS. SH 142 AT SH 130: -An analysis of the feasibility of a new‚ strongly branded Holiday
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1) What is the Portman Hotel business model and what was the personal valet arrangement trying to accomplish? The business model of the hotel was setting new standards in the hotel industry from the very beginning. It was a niche product‚ a revolution in guest service and style of service. The management of the hotel got impressed by this approach in Asia where they stayed at fine hotels for a lower amount of money. The hotel was relatively small – 348 rooms and 21 floors. Its rooms were
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Why is Rosewood considering a new brand strategy? (12 points) The reason Rosewood is rebranding is so that they can get the same competitive advantage that their competitors are getting from repeat business. According to Exhibits 4 and 5 of the case study‚ their competitors are currently enjoying higher occupancy and growth rates—even competitors like OrientExpress‚ who were operating within a similar business model. Rosewood’s brand awareness was low‚ known mainly to those within the hospitality
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its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel industry‚ they must manage their growth wisely‚ rely on the strength of their corporate brand
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Background: Hilton hotels started out in Cisco‚ TX being a small family owned business in the early 1900’s. By 1946 Hilton Hotels Corp became public and 8 years later acquired Promus Corp with the intention of continuing to diversify and cater to all customers whether upper class‚ middle class‚ business or personal. Fast forward to 2007 where now Hilton owns/operates and/or franchises close to 3‚000 properties and 500‚000 rooms in 78 countries ranging from ultimate luxury to middle class hotel chains. Hilton’s
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Forte Hotel Case Executive Summary Forte Hotels‚ the largest hotel chain in the UK‚ is in the process of developing a new hotel chain in the United States to attract the international and domestic business customer segment. Through the data provided‚ I recommend that Forte use the hotel concept of Small Room‚ Speaker Phone‚ Exercise Room + Pool‚ Fruit and Cheese Bowl‚ and Yes to delivery. The following write-up will analyze alternative Forte Hotel product concepts‚ potential market share
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Introduction Having experienced the SARS‚ July 7th‚ 2005 terrorist attack‚ and the Bird Flu‚ which have slowed down the UK economy and had an adverse effect on the hotel industry‚ there are now clear signs of recovery. This report will first examine the UK hotel market‚ discuss the major industry players and demonstrate the relative importance of key issues. Furthermore‚ it will explore the UK consumer trends‚ present the diversity of backgrounds of investors and provide a future outlook along with
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Article 5: Summary The Watergate Hotel‚ located in Washington D.C.‚ has been renovated and will be re-opening its doors next month. The hotel has been closed since 2007 following a n ownership battle. The Watergate Hotel was made famous following a break-in that was covered up by then president‚ Richard Nixon‚ and that ultimately lead to his impeachment and resignation. When visitors check-in to the newly renovated hotel their room keys will say “No need to break-in” and the customer service number
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Case Study of Rosewood Hotels & Resorts Background: Established in 1979‚ Rosewood Hotels & Resorts‚ a privately held company‚ became known for its ability to enhance a property’s value by creating unique‚ one-of-a-kind properties that differentiated from other chain-like luxury competitors. In early 2004‚ to boost the company’s growth‚ Rosewood considered to implement a new branding strategy to establish Rosewood as a true brand with a global reputation for iconic luxury hotels. Problem
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