Case Study: Hotel Continental Prepared by: William Andrew G. Bulaqueña Ricci A. Tilos Nympha Marie R. Rubin Sheila Mae N. Chua Tristram A. Gamo John Paul T. Antiquiera Safie Jane M. Ayco MGT 12-G Prepared for: Asst. Prof. Dina Wong – Remoto HOTEL CONTINENTAL In July 1989‚ Mr. Oscar Mendoza‚ owner of Triumph Tours read in the newspapers an advertisement for the leasing of Hotel Continental’s facilities. During the last six months‚ Oscar Mendoza has been seriously thinking about
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IBIS – Hotel Report Ibis‚ the popular economy hotel chain‚ opened its first hotel in 1974‚ in the French town of Bordeaux. Since then‚ the company has expanded globally‚ reaching 40 countries worldwide‚ opening over 800 hotels. The majority of chains have been established in France‚ while the UK hosts over 50 chains‚ with further four hotel openings expected in December 2009. Recently‚ the chain has introduced a strategy to “promote the chain’s drive for ‘greater and greener customer comfort’”
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DIGITAL COMPETITION RADISSON BLU In a world crammed with hotels that practically have the same look and feel‚ it often becomes really difficult for hotel brands to stand out from the crowd. The Rezidor Hotel Group called in our help to launch a digital summer campaign for Radisson Blu‚ a premium hotel brand that sets itself apart from the mass by focusing on a unique design and atmosphere in every single hotel across the world. We developed an online two-phase competition where we not only wanted
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STUDY GUIDE: 2014 BUSINESS & MANAGEMENT Name: PAPER 1: THE IB CASE STUDY: THE IMPERIAL This is a very important undertaking because you are preparing for IB paper 1. The more you review this case study and know all the associated terms and concepts‚ the better you will be prepared for IB Paper 1‚ which is 40% of your IB Score. This case study will be used for your mock exam‚ as well as your IB final exam. Completion of this study guide is also worth 25 formative points for your ISC Business
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1. Hotel utilise e- commerce very effectively for procurement purpose. They purchase essential products necessary for the daily running of the hotel via online websites. I would like consider Costa coffee Heathrow in my case study as I am working there presently and it is very much suitable for this case study. The website which Costa uses to purchase its essential products for daily running of the business are: * www.geometric-furniture.co.uk * www.kn-portal.com * www.caterwide.com * www
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The Hotel Industry Overview The hospitality industry covers a diverse range of establishments providing hospitality services in the form of accommodation‚ meals and drinks. A large proportion of people working in the hospitality industry are employed part-time and this is an increasing trend. It is estimated that by the year 2007 about 55% of the people employed in the hospitality industry could be working full-time and 55% part-time. This reflects the realities of the industry‚ where there is
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Rosewood Hotels Abstract This paper will discuss the pros and cons of the Rosewood Hotels moving from individual brands to a corporate brand. It will look at the history of Rosewood hotels‚ how they got to where they are‚ their customer base‚ and where they want to go. It will look at the concept of customer lifetime value as it relates to the Rosewood Hotel customer‚ then make a recommendation for or against tying its corporate Rosewood brand to all of its present and future hotels. Background
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Case Study —— Service Quality at the Excelsior Hotel Kristen Adams had recently transferred to the Excelsior Hotel to improve the level of customer service. She had been with the company for five years and had been quite successful in improving the level of customer satisfaction at the two previous hotels to which she had been assigned. Kristen knew that the Excelsior was going to be a real challenge. The mix of business was 60 percent individual transient guests and 40 percent group business
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Intro : “There are no international unified standards for awarding stars to hotels‚” said Sergei Korneyev‚ director for the northwest at the Russian Tourism Industry Union. * Each country has its own system‚ and it is very inconvenient for tourists‚ since‚ for example‚ Egyptian stars differ from European ones. There have been many misunderstandings. WHAT IS : An hotel ranking is a system‚ taking into account a full range of factors including quality of accommodation‚ range of amenities‚ standards
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SWOT analysis of Sheraton Hong Kong Hotel. Strengths of Sheraton Hong Kong Hotel 1. Best Location and Seaview Hotel located at Tsim Sha Tsui‚ it is center of Hong Kong‚ many shopping complexes and near Hong Kong Space Museum‚ Cultural Center‚ and major corporate offices. MTR‚ Star Ferry and Bus Terminus are nearby. 2. Famous Brand 3. It also has a Grand Ballroom and 14 function rooms to host business meetings‚ large conference or celebration. Hotel offers meeting and business services including
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