BSA/310 Business Systems McBride Financial Services Marketing Pla In this paper we will be going over a marketing plan for McBride Financial Services. The plan will be going over the basics of what will be needed to getting a better internet presence up and going and the proper steps to go about doing that. McBride Financial Services Marketing Plan Research This is where step one will begin is in the research. First thing is going to be in researching. Who we are? What
Premium Marketing Advertising Mass media
• What are the advantages of aligning business and IT strategies There are many advantages of aligning business and IT strategies. For most companies aligning the business and IT a strategy are both a necessity and gives a competitive advantage. Alignment can exist if the directional aspects of IT strategy are driven by the business strategy. If a company neglects to align business and IT strategies it can result in a significant setback for the company in reference to the capabilities it needs
Premium Strategic management Management Strategy
McBride Financial Marketing Plan Based out of Boise‚ Idaho‚ McBride Financial Services is a small mortgage lender that is in its beginning stages. The firm’s focus will be in standard‚ FHA‚ and VHA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming‚ Montana‚ North Dakota‚ and South Dakota. “McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho‚ Montana
Premium Marketing Advertising
Kudler Fine Foods Service Request SR-kf-013 University of Phoenix Nathan Branham Joseph Duer Monday‚ July 30‚ 2012 BSA/310 Kudler Fine Foods is looking to expand its market and establish a frequent- shopper-program. There are several pitfalls that come with setting up a frequent- shopper-program such as issues of privacy which raise questions about ethics‚ legality‚ and protection of personal information. First lets look at the ethical issues behind any
Premium Identity theft Ethics Sales
better. Prior to implementing the customer rewards program‚ Kudler ’s will be forced to consider issues that may arise during development while also analyzing the cost to implement a successful ecommerce website. The Kudler Fine Foods Sales and Marketing Department plans to reward customers through a loyalty point program. The aim of this Frequent Shopper program is to track customer purchases and analyze patterns that may be present. The beginning of this program will inspire customer loyalty
Premium Loyalty program Requirements analysis Computer
running Windows 9x‚ with 64MB RAM and Office 97 | Finance and Accounting | Keeps inventory up to date. Able to run reports‚ with the GL codes‚ Inventory name‚ Summary of the Item‚ and the amount of the item. | Point of Sale Server‚ Sales and Marketing | | PII w NT Server IIS4 Winfax Pro Built in Modem and CDROM | Main Intranet/Internet Server. Pentium II running Windows NT | All departments | This is the main server that everyone
Premium Microsoft Windows Operating system Windows XP
McBride Financial Services-Marketing Plan University of Phoenix BSA 310-Business Systems McBride Financial Services-Marketing Plan The first step in any marketing plan should be marketing research. McBride Financial Services will be using a four step plan for gathering research for marketing. The goal of marketing research for McBride is to gather data from local chambers of commerce‚ visitors’ bureaus‚ and local realtors concerning the target market: professionals and retirees purchasing
Premium Marketing Advertising
Frequent Shopper Program Overview By: University of Phoenix BSA 310 Business Systems Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products‚ fresh produce‚ fresh meat‚ seafood‚ condiments‚ package foods‚ cheeses‚ and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement‚ such as
Premium Loyalty program Privacy Internet privacy
Marketing Plan for McBride Financial Services McBride Financial Services is a start-up regional mortgage lender. They are headquartered in Boise‚ Idaho and plan to expand into a five state operation. The firm specializes in FHA‚ VA‚ and conventional home loans and refinancing. Upon approved credit‚ McBride Financial Services will provide a credit report‚ a home inspection‚ an appraisal‚ and mortgages at the lowest rate available at the time‚ for a very low price. The market research that needs
Premium Marketing Investment Balance sheet
McBride Financial Services Marketing Plan “McBride Financial Services is a start-up regional mortgage lender headquartered in Boise‚ Idaho. The firm will specialize in conventional‚ FHA‚ and VA loans for home purchasing and refinancing. The company intends to expand its operations into Wyoming‚ Montana‚ North Dakota and South Dakota.” (McBride Financial Services website‚ 2003) According to their intranet site‚ McBride’s target market is: 1. Professionals purchasing either a primary or secondary
Premium Marketing