Kudler Fine Foods SR-KF-013 Paper Kudler Fine Foods SR-KF-013 Paper Abstract Kathy Kudler‚ and her company‚ Kudler Fine Foods‚ are attempting to initiate a customer loyalty program. According to Kudler (2007)This loyalty program‚ also called the frequent shopper program‚ is designed to award points for customer purchases which can then be redeemed for valuable gift items such as airline seat upgrades to first class or other specialty foods offered by Kudler. This program is designed to benefit
Premium Loyalty program Marketing
Kudler Fine Foods BSA/310 Kudler Fine Foods Many frequent shopper programs exist to bring customers back‚ or attract new customers through offers and special discounts. The frequent shopper programs can be found in a newspaper‚ sales paper‚ over the internet‚ and through the use of a e-commerce. These types of programs need to be precise in what the offers are‚ and cover any legality. For newspaper advertising‚ the cost to run an ad for a week is $1‚105.E-commerce differs from site-to-site
Premium Advertising Customer Newspaper
Statement of Scope and Goals Scope Kudler Fine Foods would like to develop a Frequent Shopper Program to track the purchases of their customers. As the purchases of a customer are tracked‚ they will accumulate loyalty points. A customer can redeem their points for gift items‚ specialty foods and other products or services. Although Kudler will partner with external companies to supply some of the gift items and services‚ IT will be required to develop a system that will record the information
Premium Requirements analysis Software requirements
Introduction (Shanta) This week assignment is on functional area interrelationships. Team A will be stating the primary reasons of Kudler Fine Foods existence‚ its analysis of the mission‚ vision‚ values‚ and goals. Second Team A will analyze Kudlers organizational structure and identify the key positions that support their organizational structure. Then we will identify and explain the steps of the collaboration process among the functional areas that must be employed to achieve organizational
Premium Management Marketing Strategic management
Kudler Fine Foods wishes to develop a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. The objective of this project request is to track purchases of individual customers‚ which will accumulate as loyalty points for redemption (Apollo Group‚ 2011). Customers will have the ability to redeem loyalty points for gift items‚ specialty foods‚ and other products or services as made available (Apollo Group‚ 2011). Statement of Scope and Goals
Premium Flowchart Project management Loyalty program
SR-Kf-013 for Kudler Fine Foods Shawna Rice-Villareal BSA/310 April 1‚ 2013 Mark Bentcover SR-Kf-013 for Kudler Fine Foods Kudler Fine Foods has been offering customers high quality gourmet foods for a number of years and has chosen to use a marketing strategy called the Frequent Shopper Program to offer valuable customers rewards through a points system to increase sales revenues and bring in more customers. Just like several other companies‚ Kudler Fine Foods has decided to use this program
Premium Privacy Marketing Loyalty program
ABSTRACT Kudler Fine Foods is an upscale specialty food store‚ servicing the fine food connoisseur from their three California locations. Kudler’s business objective is to maximize profits by offering the highest quality products to its customers at competitive prices. In reviewing the data on the organization through the website‚ this paper discusses the organizational culture and structure‚ the leadership style and its effects on the company and the employees’ motivation‚ and the external and
Premium Organizational structure Organizational studies and human resource management Organizational culture
Kudler Fine Foods Service Request SR-kf-013 University of Phoenix Nathan Branham Joseph Duer Monday‚ July 30‚ 2012 BSA/310 Kudler Fine Foods is looking to expand its market and establish a frequent- shopper-program. There are several pitfalls that come with setting up a frequent- shopper-program such as issues of privacy which raise questions about ethics‚ legality‚ and protection of personal information. First lets look at the ethical issues behind any
Premium Identity theft Ethics Sales
Behavior University of Phoenix Kudler Fine Foods is a local upscale specialty food store in the San Diego metropolitan area. The company has locations at La Jolla‚ Del Mar‚ and Encinitas. Kathy Kudler is the founder and President of the company. The organizational behavior aspects of Kudler Fine Foods will be examined and explored specifically in regard to its apparent organizational culture‚ organizational structure‚ impact of leadership‚ and causal agents that could effect
Premium Decision making Organization Organizational culture
Kudler Fine Foods Marketing Strategy and Tactics Paper In 1998 Kathy Kudler (owner)‚ opened a gourmet food establishment with an ideal image of starting a business which provided the freshest ingredients as well as cooking instruments for individuals cooking benefit. Due to the company’s success Kathy has moved forward with expanding business. Business additions include three locations. Within the companies continued success Kudler’s foods continues to improve‚ provide and expand services to improve
Premium Marketing Customer service Marketing strategy