Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list. |Organisation type |Name of organisation |Description of products and services | |Commercial
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ORGANIZATIONS CUSTOMER RELATIONSHIP MANAGEMENT HELPS CHASE CARD SERVICES MANAGE CUSTOMER CALLS If you have a credit card‚ there’s a good chance that it is from Chase. Chase Card Services is the division of JP Morgan Chase which specializes in credit cards‚ offering a vast array of credit card products such as the Chase Rewards Platinum Visa card. As one of the [argest credit card issuers in the United States‚ the company fields a correspondingly large amount of calls from people seeking customer service
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EXECUTIVE SUMMARY Customer service is the service provided to customers before‚ during and after purchasing and using goods and services. Good customer service provides an experience that meets customer expectations. It produces satisfied customers. Bad customer service can generate complaints. It can result in lost sales‚ because consumers might take their business to a competitor. Good customer service involves developing bonds with customers‚ hopefully leading to long term relationships. It
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MKTG1255 – SERVICE QUALITY PRACTICE MULTIPLE CHOICE QUESTIONS THE QUESTIONS ARE FOR PRACTICE ONLY. THERE IS NO INDICATION THAT YOU WILL BE ASKED THE SAME QUESTION(S) IN THE FINAL EXAM. 1. ____________ represent a special type of order taking that entitles customers to a specific unit of service. a. Suggestions b. Reservations c. Trackers d. Repossessions e. Contracts 2. Which of the following is NOT considered an example of a hospitality element? a. Greeting b. Toilets and washrooms c. Advice
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Review Question 1. Service personnel must be aware of the degree of social distance desired by their customers. Explain 2. As a restaurant manager‚ your attention is called by a server to a booth of four men who are talking loudly‚ using profanity‚ and appear to be belligerent. 3. Your restaurant is located near a high school.Recently‚ several of the students who are patrons have been throwing ice and wadded paper napkins at each other. What should you do? 4. Eye contact is particularly
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Page 36 Buyer’s Remorse- Buyer’s remorse is the sense of regret after having made a purchase. Getting the customer committed- Physically getting/ making a customer feel committed‚ before the actual commitment. Ice Breaker- Something done or said to help people to relax and begin talking at a meeting‚ party etc. Organization Culture- Is the behaviour of humans who are
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Service Quality By definition‚ a service includes several distinct characteristics. A service is intangible and difficult to store. In a service‚ customers are extensively present as participants in the process. The inseparability of a service is due to the fact that it is simultaneously produced by the provider and consumed by the customer. This is because services are heterogeneous and known to vary from service – provider to service – provider‚ from customer to customer‚ and from day to day
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Service Quality Definition of Service Service is largely intangible and is normally experienced simultaneously with the occurrence of production and consumption. It is the interaction between the buyer and the seller that renders the service to customers (Groonroos‚ 1988). Kotler & Keller‚ (2006) defines service as any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Services refers to “economic activities
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1. Why is quality a difficult term to define? How can we improve our understanding of quality? As we can see quality is difficult term to define because quality is not an attribute of the object or product‚ it is a perception that relates a person observing or using a product to that product. Hence‚ quality is not absolute‚ but relative. In the lifecycle of a product‚ quality might be different along the stages. A new product could be a quality product if it is chock full of bells and whistles
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Customer Relationship Management Manage customer relations to survive In present economic environment‚ efficient managers with aggressive intentions are simply not adequate enough. New and innovative management skills and approaches are required. "One of the biggest problems facing managers today is how to continuously attract customers and attain growth‚ often in an environment where products and prices among competitors are steadily moving closer together. Traditional bases for differentiation
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