COMPANY BACKGROUND Dell traces its origins to 1984‚ when Michael Dell created PCs Limited while a student at the University of Texas at Austin. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components. Dell dropped out of school in order to focus full-time on his fledgling business‚ after getting about $300‚000 in expansion-capital from his family. In 1985‚ the company produced the first computer of its own design‚ the "Turbo PC"‚ which sold for $795. PCs
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Competitor Profiling Activity Rate the competitors by number and estimated market share. Number Competitor Estimated Market Share Look a little deeper and make some estimations of the competition: Competitor Number 1 2 3 4 Estimated sales per year $ Estimated market share % Description of their sales force Marketing tactics Selling terms Advertising and promotion Distribution channels Service
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Assessment Materials BSBMKG501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached. Task 1. Group Project and Presentation Task 2. Individual Case Study Assignment If this is a group assignment each member of your group must complete a separate cover sheet and submit it with their own copy of this assignment. Before submitting
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may impact Dell Computer Corporation ’s marketing decisions‚ how technology impacts Dell ’s marketing decisions‚ and we will also take a look at the importance of social responsibility and ethics as related to Dell ’s marketing ventures. Dell Computer Corporation is the world ’s leading direct computer systems company. From the company ’s very modest start in 1984 to the present day‚ Dell has had many different environmental factors to work with and overcome. Like most companies‚ Dell must consider
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effectively than Dell. These words from Michael Dell point out more than anything else how the Dell Company managed to advance to the worldwide number one in the computer industry. From a little company founded by an undergraduate student at the University of Texas‚ Dell Inc.‚ headquartered in Round Rock‚ Texas‚ has developed into a huge corporation with more than 55‚200 employees today and an annual turnover of nearly $50 billion. This paper focus mainly to analyze how the Dell company performs
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Case #4. Evaluate Vendor Support Web Sites Select three or more support Web sites from among the following hardware vendors: - Apple (www.apple.com/support/hardware) - Dell (support.dell.com) - Gateway (support.gateway.com/support/default.asp) - Hewlett-Packard (www8.hp.com/us/en/support-drivers.html) - Lenovo (consumersupport.lenovo.com) - Sony (esupport.sony.com/perl/select-system.pl) - Toshiba (www.csd.toshiba.com/cgi-bin/tais/su/su_sc_home.jsp) You may substitute other hardware
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1996 profit margin of 5.1% remains constant‚ profits will fund $405 million of the additional assets. Dell would require additional funding of $315 million. 1996 Profit Margin: Net profit/sales = 272 000 000 / 5 296 000 000 = 5.136% 2) The second liability assumption is that liabilities remain at 1996 sales ratios. With this assumption‚ Dell has excess capital of $217 million. This is consistent with the adjusted sustainable growth calculations
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this market are HP‚ Lenovo‚ Dell‚ Sony VAIO‚ Acer and HCL; and also many smaller but niche players like Toshiba‚ Panasonic and Apple‚ Samsung‚ LG‚ Wipro. Below a graph can be seen with the Market share of some of the major players in the industry. Market share of Major players in the laptop industry The two brands within this industry‚ with the help of which we will be discussing the various components of this assignment are DELL and APPLE. 1.1 Dell Inc. Dell is an American multinational
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defining a target audience and maintaining its loyal customers. It competes horizontally to the major competitors in the computer industry like DELL‚ HP and Gateway. Political/Legal Segment There were not any political activities listed in this case. However‚ outsourcing and globalization has made the personal computer et extremely competitive with DELL computers coming out on top due to its ability to globalize its production effective and efficiently. Sociocultural Americans have warmed
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such a competitive market. Ford was slowly implementing processes to keep them current and competitive‚ but moving to a virtually integrated strategy would ensure their longevity and competitiveness in what has become a global market. Using the Dell Computer approach to their supply chain‚ the Ford Motor Company had to adjust the moto to reflect their needs. Implementing this strategy helped the Ford Motor Company stay competitive and maintain profitable. Ford Motor Company Case Introduction:
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