|SGA592 |Marketing Research | |National Code/Competency | |BSBMKG301A |Research the market | |BSBMKG302A |Identify marketing opportunities | OHT 1
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Marketing Report May 2013 Claire Della Marta Identify Marketing Opportunities ------------------------------------------------- Table of Contents Introduction Background SWOT Analysis Strengths Weaknesses Opportunities Threats BCG & GE Model BCG Model & Analysis GE Model & Analysis S.M.A.R.T Specific Measurable Achievable Time Frame Strategies & Tactics Strategy 1 Tactic 1 Tactic 2 Tactic 3 Strategy 2 Tactic 1
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Tranquillity Fountains. Business Description: Conair Pty Ltd is a global business with a division operating within Australia under the title of Conair Australia Pty Ltd‚ with its head office located in Sydney. This office is made up of a Sales/Marketing/Administration team. In addition to the Sydney office‚ they have Sales offices located in both Melbourne and Brisbane as well as having independent selling agents in Tasmania‚ South Australia and Western Australia. Conair Pty Ltd produces and markets
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Research……………………………….11 ➢ Qualitative……………………………………………………………11 • Qualitative Research…………………………………………11 ➢ Quantitative………………………………………………………….11 • Quantitative Research……………………………………….12 10. Australian Bureau of Statistics………………………………………12 11. A Business Opportunity………………………………………………13 12. Business Threat………………………………………………………..14 13. Pareto Principle Means……………………………………………..15 14. True or False…………………………………………………………..15 15. Ansoff’s matrix………………………………………………………..16 16. Break –even analysis: calculate the
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Assessment Task 1 Identify Marketing Opportunities STUDENT NAME: Zaryab Ahmed STUDENT ID: 200911017 ASSESSOR NAME: Amanda SUBMISSION DATE: 27/05/2013 Executive Summary BBQ fun will be the leading outdoor-lifestyle retailer‚ catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQ‚ outdoor furniture and BBQ accessories will position BBQfun as best in class for outdoor-lifestyle retailing. BBQfun will reinvent the way
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changes in the retail market‚ technology and changed consumer behavior. BBQfun has moderate pricing‚ extensive and high-quality product range‚ excellent customer service and offer three year product guarantees as only one in the market. BBQfun has identify the basic market need is for quality‚ fashionable and unique outdoor lifestyle items. Market characteristics Queensland has a population growth of 5% (2.5% in 2012 ABS) annual. New homes buyer and renovated houses growing steadily from a base of
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Share Look a little deeper and make some estimations of the competition: Competitor Number 1 2 3 4 Estimated sales per year $ Estimated market share % Description of their sales force Marketing tactics Selling terms Advertising and promotion Distribution channels Service and support Pricing Major strengths Major weaknesses Assess each competitor’s product or service
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1. Select an organisation of your choice and identify who are the key suppliers and marketing intermediaries? I choose the organisation of Coles supermarket because everybody know it well. For Coles I think key supplier is many different places. Some of these can be from company which make the product Coles is sell to their customers. Sometimes the milk and bread and meat and fish come everyday fresh in morning. Can be from farm (for example eggs) or company (for example ice cream) Anybody who
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Market opportunities Social Nowadays‚ social communication is very essential for every society‚ no matter in business fields‚ teenagers‚ adults‚ and even every group of people‚ they are highly dependent to the smart devices like iphones‚ Samsung galaxy phone‚ ipads‚ Samsung notes and so forth‚ which allow them access to the internet at anywhere and anytime. Hence‚ cellphones and internet technology were became the latest trend in the new millennium. This social improvement granted Maxis‚ a telecommunication
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BSBMKG501A Evaluate marketing opportunities Assessment #2 1. How has brand value been created by the Tilba Cheese Factory? (5 points) Within the context of evaluating marketing opportunities‚ brand value relates to the intangible aspects of a company that act as a major source of competitive advantage and benefit for both consumers and sellers. For example‚ a strong brand value allows for a faster purchase decision process for consumers as information can be gathered quickly‚ and alternatives
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