News Corporation (News Corp) was formerly local newspaper‚ The News‚ established in 1923 in Adelaide‚ Australia by Rupert Murdoch’s father. With the helm of Rupert Murdoch‚ the 1980s News Corp has accelerated its development‚ not only focusing on traditional product areas of newspapers and magazines but also transforming into a vertically integrated global media group‚ with a place in all parts of that industry from newspaper to television‚ from magazines to film. Firstly‚ News Corp entered to
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the external environment (part 1) What’s going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates
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The BBC Team Originals INTRODUCTION With the rise of Margaret Thatcher and the Conservative Party in the General Election in 1979‚ it heralded an era of change. Thatcher was strongly in favor of the privatization of state-owned industries and making sweeping social changes by the reduction of taxes and non-essential social expenditures. This coupled with the expansion of Satellite and Cable television in the early 1980’s forced John Birt‚ to reassess the future of the BBC and instigate a
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and Technological forces. These are known as PEST factors. 1 2 PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between:
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Besides that‚ PESTEL analysis will also be taken into account not only as a remarkable tool to analyze business environment but also as a supportive technique to utilize SWOT analysis. Moreover‚ this essay will shortly touch upon the Tows matrix as a sophisticated upgrade
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STRATEGY: 1.Identify‚ analyse and discuss Strategic issues in Costa Coffee. “Costa has flourished in a recession which has claimed many victims in the industry‚" says Whitebread company.1The reason for this success is its strategy. Using the PESTEL framework will help identify‚ analyse and discuss Costa’s strategy. Despite the importance of political‚ environmental‚ technological and law factors‚ for the purpose of this essay we will focus on the economic and social factors affecting Costa Coffee
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Using PESTEL Analysis in Strategic Planning For Non-Profits PESTEL is a method of analysing the impact a variety of factors may have on potential profitability of an organisation or industry. A macro environmental analysis technique‚ PESTEL analyses the impact that political‚ economic‚ socio-cultural‚ technological‚ environmental and legal factors may have on an industry’s profitability potential (Johnson‚ Scholes & Whittington‚ 2005). Within each major PESTEL heading‚ there are a variety of sub-factors
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uk/news/uk-11195407 (Accessed: 17th December 2013). Chowdhury‚ M. (2011) ‘Ethical Issues as Competitive Advantage for Bank Management.’ Humanomics‚ 27(2)‚ 109-20. Darruch‚ J. (2013) Available at: http://www.scotsman.com/business/management/interview-jeremy-darroch-bskyb-chief-1-3201427. Accessed: 18th December 2013. Ducatel‚ K.‚ Burgelman‚ J Grueskin‚ B.‚ Seave‚ A and Graves. L. (2011) ‘The Story so Far. What we Know About the Business of Digital Journalism. Columbian Journalism School‚ Tow Centre for Digital Journalism
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by publicising its unique selling points areas in which BSkyB‚ the largest pay-tv company in the UK‚ and Virgin’s main rival cannot compete. These areas include On Demand’ video through a customer’s set top box‚ which can be paused‚ rewound‚ and fast forwarded‚ just like a DVD. This can is possible as it is directly delivered down the cable to the customer from the nearest junction box‚ with no contention from other factors. BSkyB‚ or Sky Digital‚ cannot compete with this as they operate
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INTRODUCTION 1 I. ENVIRONMENTAL FACTORS AFFECTING INDUSTRY 1 I.1. PESTEL ANALYSIS 1 I.2. FIVE FORCES MODEL 3 II. IMPLICATIONS OF CHANGING BUSINESS ENVIRONMENT 4 III. USE AND LIMITATIONS OF TOOLS APPLIED 5 III.1. USE AND LIMITATIONS OF PESTEL 5 III.2. USE AND LIMITATIONS OF FIVE FORCES MODEL 6 SUMMARY 6 APPENDIX 1 8 APPENDIX 2 9 REFERENCES 10 INTRODUCTION The origin of the modern pharmaceutical
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