BA 449 Study Guide for Exam #1 Power Point Set #1 (Chapter 1) 1. With hindsight it appears that Microsoft made strategic errors in 1998 and 2003‚ which enabled Google to be more successful. What could Microsoft have done differently? (Slides #5-6; Text‚ pp. 3-4) 2. What is competitive advantage? What is sustainable competitive advantage? (Slide #6; Text‚ pp. 4-5) 3. What is Strategy? Apply these ideas to our Wal-mart case. (Slides #7-9; Text‚ pp. 6-8; Handout #4) 4. What are some important
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International Business Chapter 1 Globalizing business What is global business International business (IB): (1) a business (firm) that engages in international (cross border) economic activities and/or (2) the action of doing business abroad. Multinational enterprise (MNE): A firm that engages in foreign direct investment (FDI) Foreign direct investment: investmen in‚ controling‚ and managing value-added activities in other countries Global business: Global business includes both (1) international
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Managing Global Competitive Dinamics Sethykun Hong Michael Shimp Tatyana Andreyeva Strategy as Action • In 2004 P&G cut prices of Ariel and Tide by 25%-50%. Hindustan Lever(HUL) responded in similar price cut. • In 1934‚ Pepsi cut price and introduced 12-ounce bottle against Coke’s 6-ounce. • Samsung’s Galaxy vs. Apple’s iPhone. • High speed trains and planes in China’s price war • Mac vs. PC campaign. • Amazon vs. Wal-Mart (http://www.youtube.com/watch?v=5FOcE9kpzus) Prisoners’
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MARKET STRUCTURE It is common to see similar products offered for sale at vastly different prices. For example‚ the price of a hotel room can vary from as low as £25 per night to several hundreds of pounds or more in the same city; the cost of gym membership will vary depending on the nature of the business organisation offering the service. An organisation’s ability to influence the price at which it sells its products is largely dependent upon the type of market in which it operates. The
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Aufgabe 1 Die Branchenstruktur‚ oder allgemeiner die Attraktivität eines Marktes‚ lässt sich mit Hilfe des von Michael Porter vorgestellten Instrumentariums der „Five Forces“ bewerten. Dieses zählt zu den Industrial-Organization-Theorien und dient der Umweltanalyse. Eine grundsätzliche Orientierung daran erscheint sinnvoll. Zunächst werden die einzelnen Einflussgrößen auf die Marktattraktivität in ihrer Tendenz bewertet‚ zum Ende erfolgt eine Gesamtbewertung. Abbildung 1 Porter‘s Five-Forces Rivalität
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Table of Contents: The UK Telecommunication Market Industry Analysis___________________1 PESTEL Analysis of the Industry_____________________________________1 * Political factors ______________________________________________1 * Economic factors_____________________________________________1 * Social factors ________________________________________________2 * Technological factors _________________________________________2 * Environmental factors ________________________________________2
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Competitor Analysis 11 3.6 Degree of Turbulence 13 3.7 Opportunities & Threats 14 4.0 Evaluation of the Internal Business Environment 16 4.1 Resource Audit 16 4.2 Value chain Analysis 17 4.3 Mc Kinsey 7-S Model 21 4.4 GE Matrix 23 4.5 VRIO Framework 25 4.6 Core Competencies & Distinctive Capabilities 26 4.7 Critical Success Factors 27 4.8 Financial Analysis 28 4.9 Strengths & Weakness 30 4.10 EVR Congruence 31 4.12 Strategic Fit 33 5.0 Strategic Direction 16 5.1 Strategic
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Lecture 9 notes: What is internationalization and what is the outcome – slide 9 – lecture 9 Internationalization is not a new phenomenon‚ occurring for centuries – (Sparrow‚ Brewster & Harris 2004) Reasons for internationalization – pressure for growth to satisfy investor pressure and/ or management ambition Vertical scope (what range of vertically linked activities should the firm encompass/ Horizontal scope (how specialized already in terms of product range) NB – Diversifying is
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INDIVIDUAL APPROACH OF THREE MODELS OF BUSINESS ANALYSIS IN INTERNATIONAL BUSINESS THROUGH THE STRTEGIC ANALYSIS OF STARBUCKS‚ UNITED PARCEL SERVICE Inc. (UPS)‚ FEDERAL EXPRESS (FedEx) Abstract Purpose – The aim of this paper is to provide a critique on the models of business analysis by considering two companies as examples‚ with the objective of understanding their key success factors and future opportunities. Design/Methodology/Approach – Applying the SWOT‚ PESTEL and Porter models of strategic
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1) Describe the competitive environment of ECCO and determine how well ECCO is positioned (vis-à-vis competitors) to take advantage of changes in the industry. Use Porter’s five-forces model‚ the PEST model‚ and a SWOT analysis to explain your answer. (400 words) ECCO produces mainly casual footwear with an intense focus on high-quality production. In order to deliver the highest quality product‚ ECCO maintained a fully vertically integrated value chain situated in various countries leveraging
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