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    Unit 3 P1

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    P1 - Know the role of marketing in organisations British Sky Broadcasting Group (Public limited Company) The ‘BskyB’ which is commonly known to and referred to as ‘Sky’ is a British based satellite broadcasting‚ broadband and telephone services company. Cadbury Enterprises pte Ltd (private limited) Cadbury Enterprises pte Ltd‚ commonly known as ‘Cadbury’ is a British confectionery company‚ which is best known for their confectionary products such as ‘Dairy Milk’ chocolate‚ ‘Crème Eggs’ and

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    PORTER ’S 5 FORCES........................................................................................…....6-7 2.1.3 OPPORTUNITIES AND THREATS………………………………………………….8 2.2 INTERNAL ENVIRONMENT (MICRO ENVIRONMENT…………...…….……………9 2.2.1 VRIO FRAMEWORK……………………………………………...…………………9 2.2.2 STRENGTHS AND WEAKNESSES…………………….…………………………10 2.3 FINANCIAL EVALUATION……..………………………………………………………11 2.3.1 KEY FINANCIAL STATISTICS AND RATIOS......………………………………11 3.0 STRATEGIC GROWTH OPTIONS

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    Intel Strategy

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    Strategic Analysis of Intel Corporation A Report to the senior manager of Intel Module: BUAP08 Programme: MBA Student Number: 1814589 Due Date: 19 Apr. 2010 Date Submitted: 20 Apr. 2010 1450 words 1.0 Introduction Intel Corporation is one of chipsets maker who is famous throughout the world. It is Intel who predominate the chipsets industry and the market share of chipsets of Intel is far more than its’

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    Head Ski Case

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    products and for which customers were willing to pay more‚ costly to imitate (Head ski introduced several considerable upgrades to the product line over the years and did not hesitate to recall defective product)‚ and organized to be exploited (VRIO). Despite the difficulty of organizing complex

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    Qantas PESTLE

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    Qantas’ opportunities and strengths within the aviation industry. In addition to this‚ the report will focus on the specific resources and capabilities that enable Qantas to obtain a competitive advantage over its competitors through the use of the VRIO framework. A final analysis will be conducted to identify issues Qantas face and recommendations of how they can rectify these issues. Contents Executive Summary 2 1. Background 3 2. PESTEL analysis 3 2.1 Political 3 2.2 Economic

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    Important Points

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    assets as key success factors for any firm to exploit the opportunity or neutralize the threat. • Opp/threat #2: ditto • Opp/threat #3: ditto Internal Assessment (four paragraphs) • Describe the business of the company based on VRIO analysis (Exhibit 2) • Str/weakness #1: topic sentence‚ evidence‚ and VRI evaluation of the strength (if weakness‚ discusses whether it can be transformed into a strength) • Str/weakness #2: ditto • Str/weakness #3: ditto Financial

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    News Corporation Strategy

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    News Corporation (News Corp) was formerly local newspaper‚ The News‚ established in 1923 in Adelaide‚ Australia by Rupert Murdoch’s father. With the helm of Rupert Murdoch‚ the 1980s News Corp has accelerated its development‚ not only focusing on traditional product areas of newspapers and magazines but also transforming into a vertically integrated global media group‚ with a place in all parts of that industry from newspaper to television‚ from magazines to film. Firstly‚ News Corp entered to

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    MG 69016 MG 69016 What I Didn’t Learn in Business School: How Strategy Works in the Real World A Book Report By: Kaitlin Bauer What I Didn’t Learn in Business School: How Strategy Works in the Real World A Book Report By: Kaitlin Bauer 08 Fall 08 Fall 1. What lessons do you learn from Justin’s experience in terms of the limits of some of the core strategy frameworks you learned in theory (examine for example‚ Michael Porter’s Five Forces and the challenges Justice faced in applying

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    Bibliography: 10 Disastrous Mistakes BP Made Before The Deepwater Horizon Exploded. (n.d.). Retrieved December 02‚ 2013‚ from http://www.businessinsider.com/bp-mistakes-2010-5?op=1 Applying the VRIO Framework. (n.d.). Retrieved December 02‚ 2013‚ from http://academic.udayton.edu/dianesullivan/fall/2007/applying_the_vrio_framework.doc BP: “An accident waiting to happen” - Fortune Features. (n.d.). Retrieved December 02‚ 2013‚ from http://features

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    The BBC

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    The BBC Team Originals INTRODUCTION With the rise of Margaret Thatcher and the Conservative Party in the General Election in 1979‚ it heralded an era of change. Thatcher was strongly in favor of the privatization of state-owned industries and making sweeping social changes by the reduction of taxes and non-essential social expenditures. This coupled with the expansion of Satellite and Cable television in the early 1980’s forced John Birt‚ to reassess the future of the BBC and instigate a

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