Literature Review Mr CRM in Entertainment Services: A Comparative Study Between Inox and Adlabs . The major objective of this research was to determine the factors that constitute the base of customer relationship management (CRM) with respect to two multiplexes in Indore city (Inox and Adlabs). The results of this study can be of use for multiplex as well as single-screen theatres. It can also be perceived as a comparison of multiplex theatres vis-à-vis single-screen theatres. Customer Relationship
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Measuring the success of the strategy Vodafone’s sponsorship deal with Manchester United costs Vodafone £30 million over a four year period. Vodafone clearly has to evaluate the effectiveness of this partnership in terms of its own marketing objectives. It does so in four ways: • General awareness is measured through consumer research. For example‚ consumers may be asked questions such as "Did you know that Vodafone sponsors Manchester United?" • The impact of phones and accessories is measured
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Oligopoly FMCG sector [pic] Submitted By: Saurabh Saini (09927904) Table of Contents 1. Introduction 2. Oligopoly: Some concepts and definitions 3. Introduction There are different types of market orientation in different geographies and for different products or verticals. It can be perfect competition or monopolistic or may be a duopoly. But in the reality‚ probably the most important and common nature of competition and the market structure
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Technological connectivity will transform the way people live and interact Technology has a big impact upon people and their lives. People are more dependant now upon computers and televisions and other electrical appliances now than before. Now if people need to find out information‚ they more likely look on the internet‚ than going down to their local library and looking it up in a book. Also more people use internet chat sites and emails instead of phoning people or even writing letters. Also
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recruiters to hire professionals with right skills set all over again. Thus the focus has shifted from numbers’ to ‘quality’ and from ‘recruitment’ to ‘retention. So for his companies The two telecommunication service providers selected for this study are BSNL and VODAFONE. The aim of the research is to provide an insight into the rapidly emerging issue of employee turnover in the telecom sector of India‚ describing how business intelligence helps in Employee Retention. Business Intelligence (BI) is a manager
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share of 14.99%‚Vodafone Essar with a share of 19.31% and BSNL with a share of 22.99%. Various political‚ social‚ economic and technological conditions prevailing in Indian telecom industry presents a good picture for growth. Market is highly concentrated‚ distribution occurs through levels and pricing is customer oriented. Airtel leads in imports of tower equipments and other equipments whereas Idea leads in export of services. BSNL and Airtel have managed to keep good leverage an working
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INDEX Page No. 1. General Information 5 2. Company Profile 8 3. Marketing Department of the Company 15 4. Retailer’s Network Management 21 5. Market Research 36 6. Future Plans 66 7. Mile Stone 67 8. SWOT Analysis 70 9. Suggestion 73 10. My Observation 74 11. Conclusion 75 12. Bibliography 76 CONTENTS Page No. 1. Introduction 6
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PROJECT REPORT ON CUSTOMER SATISFACTION ON MOBILE SERVICE PROVIDER NETWORKS IN ARYA COLLEGE LUDHIANA SUBMITTD TO:- SUBMITTED BY:- PROF. H.R. SAINI ROHIT SHARMA HEAD OF COMMERCE AND ROLL NO. 4620 MANAGEMENT DEPTT
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“Analysis of Customer Preferences and Satisfaction Measurement in Indian Broadband Industry” Executive summary Internet communication in India is growing rapidly‚ along with the boom of wireless communication. Broadband Internet access is on the rise‚ although the current penetration rate is low. The Indian broadband sector has a great opportunity to grow‚ due to a large population and the growing economy. E-government services‚ e-health‚ e-education‚ and many other online services such as online
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the Organisation Bharat Sanchar Nigam Ltd.(BSNL) was incorporated on 15th september 2000 . It took over the business of providing of telecom services and network management from the erstwhile Central Government Departments of Telecom Services (DTS) and Telecom Operations (DTO)‚ with effect from 1st October‘ 2000 on going concern basis.It is one of the largest & leading public sector units providing comprehensive range of telecom services in India. BSNL has installed Quality Telecom Network in the
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