the following coursework I will be investigating how Nokia market their products and whether these methods of marketing are effective or not. The report will focus on the marketing strategy used by Nokia‚ how Nokia carry out their market research‚ market segmentation and other issues relating to how Nokia market products. The report will identify and research the target market of Nokia and the marketing mix and how these four P’s relate to Nokia. In order to complete this coursework I will be using
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2A – Reviewing Graphics Date 06/12/2013 Name of Graphic Apple Logo Source http://innovation.blurgroup.com/blog/innovation/the-truth-behind-apples-american-mac/ Purpose of the graphic This graphic has been used to help people remember the company‚ and have something that enables them to know what company the graphic is being used to represent‚ the picture of the Apple has been chosen as it corresponds with the name of the company‚ this means when someone sees the name Apple they immediately
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| | |BTEC NATIONAL Diploma in Business | | | |2012 - 2014
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BTEC IN BUSINESS Level 3 UNIT 2 – Business Resources Assignment 2 Name: P4: Sources of Finance There are two main ways that a business can access financial resources: From within the business (internal source) Can be from the business owner’s savings or from profits From outside the business (external source) There are a number of external sources that can be used to fund a business: Banks/building societies Hire Purchase Leasing Venture Capitalist Factoring Share issues Friends/family
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with my result in August. I am also studying BTEC Business studies level 3. All the subjects have given me skills that will be needed for the degree. Business studies have required a significant amount of independent reading‚ and have also taught me the importance of sticking to deadlines. I believe business studies will help me as there is a great deal of analysis and evaluation involved in the subject‚ for example looking at the validity of a business. I think all of the above skills are beneficial
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M3 Compare the features‚ strengths and weakness of two successful businesses In this task I will compare the features‚ strengths and weakness of two successful businesses. The two businesses I will look at are:- APPLE & DYSON Feature identified in organisation 1: Dyson have one feature that they are INNOVATIVE‚ this means that they are constantly making new product with new technology and ideas. They also fulfil their customers need Examples of Dyson product are Hand Dryer
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Task 4 (1.4) What is the most important way in which the business you have chosen could improve the promotion element of its marketing mix? The business I have chosen is a local Chinese restaurant in Feltham TW13 4BS called The golden empire .It sells all the types of Chinese food also they have cocktails‚ wines‚ cutlets and other sorts of foods. The figures above show that there are 19‚963 people aged 25-29 who are mostly young busy families. There is a population of 89‚052 of people aged
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is what a business uses to keep track of their finances throughout the previous twelve months. Keeping profit and loss accounts is very important because it helps the business keep track of what they are spending. It is important that a business keeps track of their finances so that they know how much money they expect to come in to the business and if they need to prepare for a drop or rise in profits. Keeping profit and loss accounts allows the business to see what months the business does well
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influence of two contrasting economic environments on business activities within a selected organisation We are going to investigate the way in which the economic climate has affected Sub Xpress (based in the UK) and BMW (based in Germany). Introduce the two businesses. Inflation Define inflation You need to describe the current inflation rate in the UK. Include a graph. Explain what this means to Sub Xpress Think costs to the business Think prices to the customers Think affordability
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P1- Describe how marketing techniques are used to market products in two organisations. Cadbury The marketing techniques that Cadbury use could be things such as: branding‚ relationship marketing‚ growth and survival strategies. Growth Strategies Cadbury uses market penetration strategies to keep people aware of their brand. They do this all in their current market. They do this by selling more to existing customers‚ like selling their products in multi-packs. This means that the customers can
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