Unit 9 – P4 This assignment will focus on one promotional campaign and identify the main target market(s). Then focus on explaining the media used and the reasons behind the choices made. When choosing to develop a new promotional campaign a business would need to consider a few things before they make any decisions. These things are: * Target Market – The target market is one of the most critical things to consider when doing a new campaign. For the target market they have to consider: age
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UNIT 16 P1/M1 INTERNAL PLANNING FACTORS EXPLANATION Why it is important? ORGANISATIONAL NEEDS The priority concerns and requirements of an Organization’s customers and stakeholders. The state of organization performance in relationship to its mission and goals The state of knowledge and ability of organization employees The workforce needs to be able to adapt to changes. Changes in a business happen very regularly and it can affect the way a business is run. Internally
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Unit 4 – P1 – explain different types of business information‚ their sources and purposes Verbal Communication Speaking verbal to someone is speaking out loud. This includes talking face to face‚ in a meeting or in an interview. The advantages of verbal communication are it is a fast way to reach information but this information can be easily forgotten. Another advantage is that speech is direct and straight to the point. Another advantage is that if you ask a question you get answer straight
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UNIT 1- Business Environment M2 INTRODUCTION In this task I will be comparing the challenges to my selected organisation and their business activities in the two different economic environments. Challenges in boom stage (1995-2008) In a boom stage‚ EasyJet goes to though challenges that may impact on their performance. When a boom in the economy occurs the main stages are high inflation‚ competition of labour and shortages of supply. The boom stage generates a high inflation; this is
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Michael Awomolo Unit 3 D1 Introduction to marketing D1 Evaluation of the businesses marketing techniques and the effectiveness of the businesses activities. Introduction In this report I am writing about the effectiveness of the marketing technique used by the business of my choice which is Adidas AG. Also I will be using my research to make judgements. Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group‚ which consists of the Reebok sportswear
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Muscular Strength Muscular Strength A way to test or improve a person’s Muscular strength will be to do some weight lifting. The amount of weight a person can lift will show how much strength the person has. For example if I can lift 15 kg and do 6 reps without struggle this will mean I have a certain amount of muscular strength. If I can’t do the same with 30 kg this will show what level my muscles are at‚ in other words how strong they are. The amount of squats a person can do tests a person’s
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a loss on it product it is producing. Formula to use for break even Breakeven = Fixed Costs Point (Selling Price – Variable Cost Per Unit) £250000 (£1.50 – 70p) 80p = £31500 units E.g.) |0utput |FC |VC |TC |TR |Profit | |0 |£250000
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Employment is vital to any business. Right from the top of the business where managing directors and business owners are employed‚ right down to the bottom of the chain where people sweep the floors. Every person is vital to an organisation. There are many reasons in which owners employ people; here I shall explain some reasons for doing so. A reason for a business owner to employ someone could be to do with expansion of the business. If a company is pretty small but is growing very fast and the
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will be talking about key stakeholders who influence the purposes of two businesses‚ the business I have chosen are Tesco and Asda. Also I will be talking about the interest of owners‚ customers‚ suppliers‚ employees‚ trade unions and shareholders have in the businesses. Another point I will be talking about is why business have to consider local communities and pressure groups when operating their business. Tesco and Asda key Stakeholders are; Customers: Customers want good quality products
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This is done by customer surveys giving information about what people think about the business and the research and development department taking it on board and informing the administration and support department. Research and development Tesco like to spend allot of their time researching and developing as they want to have the big
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