Task 1 Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS‚ they provide a medical service for residents of this country‚ of course this isn’t to make a profit because
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and Easy jet. I will be talking about why each organisation has a website and how their online presence helps them achieve their business goals. The online business is growing for years so Marks and Spencer’s have adopted the online marketing plan to their advantage and are equally as active as there are on the sales floor. Marks and Spencer’s is a growing business that keeps developing higher standards for their customers so it’s important for them to improve their online services. Marks and
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organisation. For D2‚ learners should build on M2 and evaluate the responsiveness of an organisation to different economic environments. The advice given for D1 on the assessment of ‘evaluate’ applies equally to this criterion. Economic Factors During the economic growth‚ the automobile industry was also growing‚ and Ford’s business expanded rapidly‚ and the demand for their products increased as people could afford luxury goods. During these times‚ customers could afford more so Ford was
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P1- Describe the role internet marketing has within a modern marketing context Introduction: In this report that I am preparing for my boss Mr Adam Croft describing what is marketing and include where I have got this definition from. After I will include a definition for internet marketing and reference this and also how these benefit to customers what role they play within the modern marketing environment. Also I will introduce two contrasting businesses and describe how they are using internet
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P1 – explain different types of business information‚ their sources and purposes. Types of information used by Thorpe Park Written Communication – this involves any type of interaction between people using the written word. It is usually a very formal method of communication and is used both internally and externally by the business. Internally between staff written communication is very common in all businesses‚ including Thorpe Park‚ some examples of internal written communication would be employee
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a period of time that follows the recovery phase in a standard economic cycle. Some of the characterised features of a Boom are: a rising stock market‚ low rate of unemployment‚ working at full or near full capacity and a strong customer demand. (Business Dictionary‚ Online) The benefits of operating in a boom One of the benefits of operating in a boom is the customer r demand for products increases‚ the reason for this
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Task 1 Describe the type of business‚ purpose and ownership of 2 contrasting types of businesses. Sole Trader A sole trader is a business owned by 1 person. It does not have limited liability meaning that if it fails and creates debts the owner is personally responsible for this. Sole trader’s usually have to work long hours and learn about all the aspects of business as many start up businesses cannot afford to hire people to take on other tasks. The owner is responsible for everything that goes
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A business organisation will have to deal with a lot of documents every day. Different businesses will deal with more documents than others but most will have to write letters and reports‚ send emails‚ create meeting agendas and produce and order list of what they want from suppliers. Businesses will have to write back to people with concerns or complaints to make sure the customer is happy‚ they will have to give information to people outside the business and also may have to give important information
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I have been set the task of (D1)”making a recommendation for a business/organisation considering going online”. The business that I have chosen is John Lewis. The aims and objectives of John Lewis are to: • Make profit to sustain its growth • Deal with its customers honestly • Contribute to the community • Conduct business relationships with integrity To achieve profit in an online environment they could create a website that allows people to browse through products‚ to also allow delivery
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wider coverage of business and external issues‚ including political‚ economic‚ social‚ technological‚ legal and environmental factors. A SWOT analysis allows McDonald’s to consider advantages that may help tell the differences between them and their competitors. Analysing weaknesses shows what McDonald’s can do to improve their business in order to gain more customers. Opportunities and threats analysis help McDonald’s determine the current and future viability of their business plan. With PESTLE
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