wider coverage of business and external issues‚ including political‚ economic‚ social‚ technological‚ legal and environmental factors. A SWOT analysis allows McDonald’s to consider advantages that may help tell the differences between them and their competitors. Analysing weaknesses shows what McDonald’s can do to improve their business in order to gain more customers. Opportunities and threats analysis help McDonald’s determine the current and future viability of their business plan. With PESTLE
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Unit 9 – P4 This assignment will focus on one promotional campaign and identify the main target market(s). Then focus on explaining the media used and the reasons behind the choices made. When choosing to develop a new promotional campaign a business would need to consider a few things before they make any decisions. These things are: * Target Market – The target market is one of the most critical things to consider when doing a new campaign. For the target market they have to consider: age
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Task 1 Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS‚ they provide a medical service for residents of this country‚ of course this isn’t to make a profit because
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company for business purposes as they rely on them to keep the demand coming in for supplies. Owners: An owner might be a sole trader or a partnership but it a company‚ the owner will be the shareholders. They are often thought as the most superior stakeholders as they could possibly have put a fraction of their life into setting up the business. They look at themselves as being major risk takers and they like to see share of profit frequently increasing and the value of their business also rising
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Employment is vital to any business. Right from the top of the business where managing directors and business owners are employed‚ right down to the bottom of the chain where people sweep the floors. Every person is vital to an organisation. There are many reasons in which owners employ people; here I shall explain some reasons for doing so. A reason for a business owner to employ someone could be to do with expansion of the business. If a company is pretty small but is growing very fast and the
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to get the job. Titles are normally the same title‚ privileges and area of business throughout all organisations; this can give the candidate an idea of where the role is based within the organisation. Department This is an important bit of information that is on the job description‚ this shows the candidate what type of area the role is based within in the business. Candidates normally have a preferred area of business which they want to enter within‚ candidates usually apply for specific departments
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Unit 7 Summary Unit 7 was fascinating and I believe it was my favourite unit. This unit covered data preparation and presentation which was very interesting. I was introduced to the term data dictionary which is where a researcher list and describes items in a database‚ it also helps the research to remember the codes given to items in the research. When I first encountered the term coding in my research proposal‚ I was reluctant to meet that part of my research because I developed a bad perception
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This is done by customer surveys giving information about what people think about the business and the research and development department taking it on board and informing the administration and support department. Research and development Tesco like to spend allot of their time researching and developing as they want to have the big
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In a report you need to evaluate the effectiveness of the use of the techniques in marketing products in this business. How effective is it? Technique Effectiveness Relationship It is very important for Apple to have a good relationship with their customers because loyalty will greatly increase their profit. The good relationship Apple keeps with its customers through great customer service and good deals ensures that customers will keep coming back to buy more products. If their customers are
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an organisation to different economic environments. The advice given for D1 on the assessment of ‘evaluate’ applies equally to this criterion. Economic Factors During the economic growth‚ the automobile industry was also growing‚ and Ford’s business expanded rapidly‚ and the demand for their products increased as people could afford luxury goods. During these times‚ customers could afford more so Ford was bringing out newer more expensive models. During the recession‚ Ford sold off its subsidiaries
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