P3 Describe how Tesco uses market research to contribute to the development of its marketing plans. Market research: Is a big part of marketing‚ market research is when the company asks their customers or new customers to find out more about in the market in which they currently operate in or a market they wish to operate in. Companies may do this so they can reduce risk when bringing out new products. There are two types of research and two types of data. The first type is primary research
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Activity 1: Investigate what a business is and what businesses do. Prepare a presentation in a suitable format on the two business organisations you have selected (this may take the form of a slide show with speaker notes but a written report would be equally acceptable). Within this you will need to: • explain the reasons for your choice of businesses and explain briefly how you planned and carried out your research Introduction In this Business Presentation I will discuss…………. (in this
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in a business environment 1. In relation to your current business environment (or one that you are familiar with)‚ identify at least two different types of information technology that may be used when completing work tasks. Spreadsheets Database Word processing 2. What are the benefits to businesses (and others) of using information technology for doing work tasks? The IT allows us to process a greater level of work in a shorter period of time‚ which leads to business being
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P1 & P2 In this report I will talk about the decision you have to make before upgrading a software program and some advice so you won’t encounter any errors or difficulties! The things that make you upgrade can be: • New Features – There might be new things that might make your work better. • Improved Performance – This might mean that the performance is much faster. • Security – This new update will feature some security changes and will keep you safe from any viruses. All these things above can
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Personal Selling Sales staff can work in many different businesses ‚ they can work in the high street ‚ they can sell cars ‚ clothes ‚ electronics they can also work in call centres and try sell over the phone ‚ you also get some sales staff who work from door to door and do door to door sales. Sales staff is an important roll in all organisations‚ they are the face to the customers they are what drags the customer in and talk them into buying something they are trying to sell‚ the more sales
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Monitor‚ evaluate‚ and control integrated marketing communications program (the last green box on p.30-31) After we integrate and implement our marketing communication strategies we need to develop a way to monitor‚ evaluate and control the promotional program; doing this will tell Georges exactly what types of strategies are working and not working for them. One person from the marketing staff will need to be assigned to keep up with the monitoring duties. For website and online social media
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Business Aims / Objectives & Mission Statements A business aim is a long term goal. It is something a company is working towards to achieve the target within a certain time. To do this the business would need to use short term goals called objectives to achieve these. These objectives intend to be SMART. (Specific‚ measurable‚ achievable/agreed‚ realistic‚ time) An aim is where the business wants to go in the future‚ its goals. It is a statement of purpose‚ e.g. we want to grow the business into
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Unit 3 – Introduction to Marketing P1 – Task 1 What is marketing? Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example‚ a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television‚ via web‚ posters or on billboards. Marketing is the management procedure in which the product or service is moves
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| Edexcel Level 5BTEC Higher Nationals Diploma in Business (QCF)2013ASSESSMENT ACTIVITY : | | Unit Name: | Research Project | Unit Number: | 8 | Credit Value | 20 | Assignment Submission Date: | As per the schedule | Assessor: | Karunasree | Mode of submission: | LIVECAMPUS | Aim To develop learners’ skills of independent enquiry and critical analysis by undertaking a sustained research investigation of direct relevance to their Higher Education programme and professional development
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Every business needs to follow all the employment legislation which is set by the government. It helps employees to be treated fairly. Some of the legislation are; employment relations Act 2000‚ the minimum wage Act 1983‚ health and safety at work act 2015‚ etc. The health and safety act is twin duties because for employee’s health and safety are combined within one act. Businesses follow the legislation as it changes and they train their staffs as follows. It is essential for the business to follow
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