Unit 3- introduction to marketing In this report I will be choosing two different organisations and discuss the sector that they operate their business objectives. I will also be giving a brief introduction to the marketing techniques and discuss how these are used to market their products. There are three different business sectors. These are private‚ public and voluntary. A private sector is where the company work for profits from their organisation. A public sector is where they give out a service
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BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Title and Level BTEC National Diploma in Business Level 3 Programme Number JW478 Unit Number and Title Unit 3 Introduction to Marketing Unit Code Y/502/5411 Coursework Title Assignment 1 Marketing Techniques Coursework Number 1 Information about each Coursework Task: Task No Assessment and Grading Criteria Assessment Methods / Evidence Hand out Date Hand in Date 1-3 Task 1 addresses P2 Task 2 Addresses P1 Task 3 Addresses
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Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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P1 – explain different types of business information‚ their sources and purposes. Types of information used by Thorpe Park Written Communication – this involves any type of interaction between people using the written word. It is usually a very formal method of communication and is used both internally and externally by the business. Internally between staff written communication is very common in all businesses‚ including Thorpe Park‚ some examples of internal written communication would be employee
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Unit 37- P1 Report In this report I will be talking about how my chosen organisation‚ which is Primark‚ uses ethical issues to consider in its every day operational activities. Primark may not have some ethical issues that I will be discussing about in this report‚ but I will talk in detail about how they could use them‚ issues in their business. I will be explaining how Primark’s way of selling affects ethical issues and will be discussing about the things they need to be aware of whilst selling
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Unit 4 – P1 – explain different types of business information‚ their sources and purposes Verbal Communication Speaking verbal to someone is speaking out loud. This includes talking face to face‚ in a meeting or in an interview. The advantages of verbal communication are it is a fast way to reach information but this information can be easily forgotten. Another advantage is that speech is direct and straight to the point. Another advantage is that if you ask a question you get answer straight
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Unit 1 Business Environment; Task P1 In this assignment I will describe the type of business‚ purpose and ownership of two contrasting organisations. My two chosen contrasting businesses are ASDA and Oxfam. ASDA is a British supermarket chain which retails food‚ clothing by George‚ toys ‚ car wash and general merchandise such as electrical products and cooking appliances. ASDA also have branched out into telecommunications with a mobile network called ASDA mobile. ASDA is Wal-Mart’s largest
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P1 The Tussauds This group is a now part of a Merlin Entertainments. It is also the world’s 2nd biggest leisure group; it is second because of Disney. This group is based in Poole‚ Dorset‚ from this it manages a lot of brands and also more than 50 attractions‚ some of the attractions are: * The Madame Tussauds (The Tussauds Group is now part of Merlin Entertainments) * Legoland Parks * Sealife Centres * Gardaland in Italy * The Dungeons and the London Eye
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UNIT 16 P1/M1 INTERNAL PLANNING FACTORS EXPLANATION Why it is important? ORGANISATIONAL NEEDS The priority concerns and requirements of an Organization’s customers and stakeholders. The state of organization performance in relationship to its mission and goals The state of knowledge and ability of organization employees The workforce needs to be able to adapt to changes. Changes in a business happen very regularly and it can affect the way a business is run. Internally
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