Unit 3 - Introduction to Marketing P1: Describe how marketing techniques are used to market products/services in two organisations Role of Marketing Marketing is the process of communicating the value of a product or service to customers for the purpose of sales. It is a critical business function for attracting customers. Marketing activities and strategies result in making products available that satisfy customers whilst making profit. The broad field of marketing activities can be condensed
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M2(Unit 37) - Assess the social implications of business ethics facing a selected business in its different areas of activity Environment- the environment can affect the human activity. So for example; global warming which is the warming of the planet’s surface that is caused by carbon dioxide. In order to run a business efficiently they would need to make sure that their customers are aware of all the environmentally friendly activities that they do and that they are not harming the environment
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Task 1 Describe the type of business‚ purpose and ownership of 2 contrasting types of businesses. Sole Trader A sole trader is a business owned by 1 person. It does not have limited liability meaning that if it fails and creates debts the owner is personally responsible for this. Sole trader’s usually have to work long hours and learn about all the aspects of business as many start up businesses cannot afford to hire people to take on other tasks. The owner is responsible for everything that goes
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P1 - Know the role of marketing in organisations British Sky Broadcasting Group (Public limited Company) The ‘BskyB’ which is commonly known to and referred to as ‘Sky’ is a British based satellite broadcasting‚ broadband and telephone services company. Cadbury Enterprises pte Ltd (private limited) Cadbury Enterprises pte Ltd‚ commonly known as ‘Cadbury’ is a British confectionery company‚ which is best known for their confectionary products such as ‘Dairy Milk’ chocolate‚ ‘Crème Eggs’ and
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Unit 9 – P4 This assignment will focus on one promotional campaign and identify the main target market(s). Then focus on explaining the media used and the reasons behind the choices made. When choosing to develop a new promotional campaign a business would need to consider a few things before they make any decisions. These things are: * Target Market – The target market is one of the most critical things to consider when doing a new campaign. For the target market they have to consider: age
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P1 & P2 In this report I will talk about the decision you have to make before upgrading a software program and some advice so you won’t encounter any errors or difficulties! The things that make you upgrade can be: • New Features – There might be new things that might make your work better. • Improved Performance – This might mean that the performance is much faster. • Security – This new update will feature some security changes and will keep you safe from any viruses. All these things above can
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Table 3: Assignment 1.2: P2 - Influence of Stakeholders Name of Organisation B: | Apple | Sector: | | Examples of Stakeholders | How are stakeholders influenced by the organisation? | How is the organisation influenced by the stakeholder? | Customers | The customers would be influenced because if the company are financially struggling the customers are there only hope to stay profiting. If the company was to go bust it means customers will no longer be able to shop there. The customers
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company for business purposes as they rely on them to keep the demand coming in for supplies. Owners: An owner might be a sole trader or a partnership but it a company‚ the owner will be the shareholders. They are often thought as the most superior stakeholders as they could possibly have put a fraction of their life into setting up the business. They look at themselves as being major risk takers and they like to see share of profit frequently increasing and the value of their business also rising
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an effect on something. Most business operators will keep a watchful eye on any political factor‚ such as new legislation or regulatory shifts‚ which could have a substantial impact on how their business operates and its bottom line. Economic Factors- The set of important information that affects a business or an investment ’s value. Various economic factors need to be taken into account when determining the current and expected future value of a business. For a business‚ key economic factors include
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This can include smokes building up in inside and out of the building. Usually thick smoke from a fire does not harm individuals‚ however this can differ when taking into account the level‚ extent‚ and duration of exposure to the smoke. Also‚ the factors of age‚ condition etc..can depend on how they might be impacted by the smoke For example- there will be patients/staffs with asthma and if they start to inhale the smoke‚ it will
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