BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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will be talking about key stakeholders who influence the purposes of two businesses‚ the business I have chosen are Tesco and Asda. Also I will be talking about the interest of owners‚ customers‚ suppliers‚ employees‚ trade unions and shareholders have in the businesses. Another point I will be talking about is why business have to consider local communities and pressure groups when operating their business. Tesco and Asda key Stakeholders are; Customers: Customers want good quality products
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P5- In this task I am going to look at how The business are impacted by European and international factors‚ I will also look at what impact these factors cause The business The first implication that will impact The business is the European Union‚ which has been in a deep recession this is because consumer demand has fallen‚ whilst unemployment rates are increasing across the European union. This has caused great concern to global markets as the possibility that Greece may not be able to
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Unit 3: Introduction to Marketing Nike Market Research Market research helps Nike to make decisions by helping them to understand the changing dynamics of the market. Market research helps Nike understand who their target market are along with its competitors it has and where they differ. It helps Nike to make improvements‚ change their business plan or change their product. There are 2 types of market research‚ these are primary and secondary research. Primary Research Primary Research would
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Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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Personal Selling Sales staff can work in many different businesses ‚ they can work in the high street ‚ they can sell cars ‚ clothes ‚ electronics they can also work in call centres and try sell over the phone ‚ you also get some sales staff who work from door to door and do door to door sales. Sales staff is an important roll in all organisations‚ they are the face to the customers they are what drags the customer in and talk them into buying something they are trying to sell‚ the more sales
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BTEC National Subsidiary Certificate/Extended Diploma in Business UNIT 1: The Business Environment Assignment Date issued: week beginning 16th September 2013 Date for final submission: end of week beginning 20th January 2014 Introduction You will already be familiar with organisations through having dealt with them as customers or employees. One of the aims of this unit is to help you to build on these experiences and learn to ‘walk in the shoes’ of owners
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Assignment brief THREE Assignment title Recruitment Process Documentation Assessor Beverley Lockett Date issued Hand in deadline Duration (approx) Two weeks Qualification covered BTEC Business Level 3 Extended Diploma Units covered Unit 13 Learning outcomes covered LO4: Be able to participate in a selection interview Scenario Your documents produced for the previous assignment are to be used for the interview of a retail assistant . You do however have to prepare the interview pack
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Introduction……………………………………………………………….Page 3 First Organisation 1.0…………………………………………………...Page 3 Second Organisation 2.0……………………………………………….Page 3 What goods do Marks and Spencer’s sell? 1.1...............................Page 3 What service does Cancer Research offer? 2.1..............................Page 3-4 Business Activity 1.2…………………………………………………….Page 4 Business Activity 2.2…………………………………………………….Page 4 Business Sector 1.3………………………………………………..........Page 4 Business Sector 2.3……………………………………………………..Page 4 Business Purpose 1
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unit 13 | 2011 | | Btec business level 3 Recruitment and -selection.Jean-Jacques | P1 Identify how two organisations plan recruitment using internal and external sources? My first organisation is Tesco because I think there internal and external is very basic to explain and I have a lot of knowledge. Internal recruitment: means that the person recruiting from the job will be taken from the organisation. In Tesco it will give current employee to get a promotion because it will be
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