UNIT 4P4 NIKE‚ Inc. is the world’s leading innovator in athletic footwear‚ apparel‚ equipment and accessories. The swoosh is the sign of the athletic shoe and clothing manufacturer Nike. It is one of the most recognized brand logos in the world. From humble beginnings to a promising future‚ Nike Inc. has expanded its horizons to every corner of the world. From athletic shoes to sports equipment and from apparel to accessories‚ Nike has revolutionized the sportswear industry. Endorsed by
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Social Media Right near the top half of the campaign text are three large buttons that are meant to help direct viewers to the JNCO social media pages. These buttons are highly visible and are a nice‚ graphic addition to the simple share button Kickstarter has on all campaigns. However‚ there are some usability issues with the buttons. The only one that actually opens the JNCO page on its respective site when clicked is the Facebook button. The other buttons simply take you to the sites homepage
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BTEC Higher National Diploma in Business Unit No: 4 Unit Title: Marketing Principles Assignment Cover Sheet Assignment No: 1 I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard
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Chapter 4 accounting for merchandising BUSINESSES Problems P4–1 1. AQUA CO. Income Statement For the Year Ended June 30‚ 20Y8 Revenue from sales: Sales $ 3‚625‚000 Less: Sales returns and allowances $ 37‚800 Sales discounts 20‚200 58‚000 Net sales $ 3‚567‚000 Cost of merchandise sold 2‚175‚000 Gross profit $ 1‚392‚000 Operating expenses: Selling expenses: Sales salaries expense $ 388‚800 Advertising expense 45‚900 Depreciation expense—store equipment 8‚300
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Unit 9 – P4 This assignment will focus on one promotional campaign and identify the main target market(s). Then focus on explaining the media used and the reasons behind the choices made. When choosing to develop a new promotional campaign a business would need to consider a few things before they make any decisions. These things are: * Target Market – The target market is one of the most critical things to consider when doing a new campaign. For the target market they have to consider: age
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P1- Describe the role internet marketing has within a modern marketing context Introduction: In this report that I am preparing for my boss Mr Adam Croft describing what is marketing and include where I have got this definition from. After I will include a definition for internet marketing and reference this and also how these benefit to customers what role they play within the modern marketing environment. Also I will introduce two contrasting businesses and describe how they are using internet
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This is done by customer surveys giving information about what people think about the business and the research and development department taking it on board and informing the administration and support department. Research and development Tesco like to spend allot of their time researching and developing as they want to have the big
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wider coverage of business and external issues‚ including political‚ economic‚ social‚ technological‚ legal and environmental factors. A SWOT analysis allows McDonald’s to consider advantages that may help tell the differences between them and their competitors. Analysing weaknesses shows what McDonald’s can do to improve their business in order to gain more customers. Opportunities and threats analysis help McDonald’s determine the current and future viability of their business plan. With PESTLE
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Unit 3: introduction to marketing Task 4 ‚ D1: I will be evaluating the effectiveness of the use of techniques used in marketing products in coca cola . Coca cola . I will be evaluating the effectiveness of marketing techniques used by coca cola. Coca cola. Coca cola company one of the fastest growing multinational in the world‚ history shown that coca cola company has touched so many lives since the second world war . Today coca cola produce around 450 brands in more than 200 countries
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P3 In this task I will be explaining the role of advertising agencies in the development of a successful promotional campaign; however I will also be looking closely at what type of media they have been using to make adverts for the X-box one. Microsoft will have two ways of doing their promotional activities‚ such as outsourcing and in-housing. If Microsoft want to success better they will have to choose to outsource which means that they will have to give their promotional work to an advertising
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