P3 Describe how Tesco uses market research to contribute to the development of its marketing plans. Market research: Is a big part of marketing‚ market research is when the company asks their customers or new customers to find out more about in the market in which they currently operate in or a market they wish to operate in. Companies may do this so they can reduce risk when bringing out new products. There are two types of research and two types of data. The first type is primary research
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BTEC L3 Ext Dip In Business Unit 2 – Task 1 – P2 Introduction For 37 years‚ Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products‚ brands and international markets. The organization is a leader in the design‚ marketing and distribution of premium lifestyle products in three categories: HOME‚ accessories and fragrances. With expansion into 65 countries‚ Polo Ralph Lauren brands represent approximately $10 billion in global retail
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BTEC LEVEL 3 IN BUSINESS UNIT 3: INTRODUCTION TO MARKETING Assignment Brief Tesco’s and Oxfam’s Concepts of marketing- marketing= a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with others. Core marketing concepts Markets Exchange transitions & relationships Value satisfaction and quality Products Needs wants and demands B. define aims and objectives Aims: A purpose or intention;
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M3 Analyse how evaluating a business event informs future planning. Identify different methods of evaluation‚ e.g. questionnaires for delegates or a debriefing session‚ explaining how they contribute to identifying problems and providing solutions for future events. What is evaluating? Evaluation is an assessment of something or making an observation of the outcome whether good or bad. An example of evaluating is after the Year 8 disco‚ was the year 8 pupil’s filing out an evaluation form on how
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UNIT 1: BUSINESS ENVIRONMENT Lecturer: Judith Robb-Walters Lesson 1 Business Environment LO 1: Categories of Organisation THE BASIC SYLLABUS Understand the organisational purposes of businesses. - Understand the nature of the national environment in which business operates. Understand the behaviour of organisations in their market environment. -Be able to assess the significance of the global factors that shape national business activities LEARNING OBJECTIVES At the end
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There are a number of laws and regulations that have been put in place to protect consumers when buying products or services. Businesses must make sure they follow these laws and regulations to prevent possible legal action being taken out against them. These laws prevent the businesses from misleading customers about their goods or services. I am going to explain these laws‚ and explain how they impact of McDonalds and Apple. Sales of Goods Act 1979 The Sale of Goods Act lays down several conditions
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Task 1 Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS‚ they provide a medical service for residents of this country‚ of course this isn’t to make a profit because
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BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Activity 1: Investigate what a business is and what businesses do. Prepare a presentation in a suitable format on the two business organisations you have selected (this may take the form of a slide show with speaker notes but a written report would be equally acceptable). Within this you will need to: • explain the reasons for your choice of businesses and explain briefly how you planned and carried out your research Introduction In this Business Presentation I will discuss…………. (in this
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BTEC Level 3 Certificate: Business Assignment Brief Unit 1: The Business Environment (10 credits) Unit issue date: Thursday 20th September 2013 Unit deadline: Friday 25th October 2013 Assessor: Mrs S Nti Learning outcomes: 1. Know the range of different businesses and their ownership 2. Understand how businesses are organised to achieve their purposes 3. Know the impact of the economic environment on businesses 4. Know how political‚ legal and social factors impact on business
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