P3 Compare the way in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives. • Definition of Marketing Mix The Chattered Institute of Marketing defines the marketing mix. “The combination of marketing inputs that affect customer motivation and behaviour these inputs traditionally encompass four controllable variables ‘the 4 Ps”: product‚ price‚ promotion‚ and place. The list has been extended to 7 Ps‚ the
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Constraints of marketing Legal aspects There are four legal aspects that can limit and constrain your marketing‚ these are the sales of goods act 1979‚ and this law means that all products must be ‘as described’ of ‘a reasonable quality’ and be suitable for everyday purpose and also any specific purpose agreed. E.g. a waterproof coat must be waterproof. Another legal aspect is the trade descriptions act this means that a product cannot be sold by misleading the buyer‚ in the way the product was
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These options‚ of course‚ are mandatory for any online business‚ especially‚ for academic writing service. The chat support asks you to fill in an email address to get in touch‚ probably they will be sending out some-kind of newsletters later. It is essential to note‚ that they provide assignments writing assistance
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| | |BTEC NATIONAL Diploma in Business | | | |2012 - 2014
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Unit 3 P1 Marketing techniques O2 The purpose for O2 is to provide a service to their customers. The services are to target customers that use mobile phones. The services they provide include phone insurance‚ discounts off travel insurance‚ discounts off accessories in-store‚ home broadband etc. Survival strategy In a tough economy or a market that is suddenly cluttered with new and emerging competitors‚ marketers need to implement survival strategies designed to help them survive and thrive. Social
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Unit 37- P1 Report In this report I will be talking about how my chosen organisation‚ which is Primark‚ uses ethical issues to consider in its every day operational activities. Primark may not have some ethical issues that I will be discussing about in this report‚ but I will talk in detail about how they could use them‚ issues in their business. I will be explaining how Primark’s way of selling affects ethical issues and will be discussing about the things they need to be aware of whilst selling
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applying for a job role‚ the organisation would usually want to look upon any previous experience within a similar job role. However if they don’t previously have any experience then the applicant will usually undertake training. Part of the role that a business administrator would undertake would be; putting financial information within a spread sheet‚ sending daily post/emails‚ telephone answering/calls‚ customer enquiries‚ and etc. Knowledge of services: Within knowledge of the job/service this part
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money to do research. The two examples of the Kraft’s food power brands are Philadelphia and Dairy lea. Theses’ Company bring in a lot of spare money for the company to grow and expand; this is why the Kraft’s food concentrates on theses power brands. 3. Examine Kraft Foods Supply Chain Goal of “exceeding customer expectations in quality of product and service at lowest effective cost”. Explain how EIM is likely to help Kraft to achieve this goal? The EIM is very likely to help because it lets the
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Unit 1 Business Environment; Task P1 In this assignment I will describe the type of business‚ purpose and ownership of two contrasting organisations. My two chosen contrasting businesses are ASDA and Oxfam. ASDA is a British supermarket chain which retails food‚ clothing by George‚ toys ‚ car wash and general merchandise such as electrical products and cooking appliances. ASDA also have branched out into telecommunications with a mobile network called ASDA mobile. ASDA is Wal-Mart’s largest
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Unit 3 – Introduction to Marketing P1 – Task 1 What is marketing? Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example‚ a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television‚ via web‚ posters or on billboards. Marketing is the management procedure in which the product or service is moves
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