BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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BTEC Level 3 Certificate: Business Assignment Brief Unit 1: The Business Environment (10 credits) Unit issue date: Thursday 20th September 2013 Unit deadline: Friday 25th October 2013 Assessor: Mrs S Nti Learning outcomes: 1. Know the range of different businesses and their ownership 2. Understand how businesses are organised to achieve their purposes 3. Know the impact of the economic environment on businesses 4. Know how political‚ legal and social factors impact on business
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Task 1 Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS‚ they provide a medical service for residents of this country‚ of course this isn’t to make a profit because
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Unit 2: The Physiology of Fitness Unit code: R/502/5486 QCF Level 3: BTEC National Credit value: 5 Guided learning hours: 30 Aim and purpose This unit provides an opportunity for learners to explore the body’s response to acute exercise and how the body adapts to long-term exercise participation. Unit introduction You will have no doubt experienced the effects of exercise on your body; your heart beats faster and your breathing rate increases‚ but have you ever wondered
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BTEC LEVEL 3 IN BUSINESS UNIT 3: INTRODUCTION TO MARKETING Assignment Brief Tesco’s and Oxfam’s Concepts of marketing- marketing= a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with others. Core marketing concepts Markets Exchange transitions & relationships Value satisfaction and quality Products Needs wants and demands B. define aims and objectives Aims: A purpose or intention;
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P4‚ Conventions‚ legislations‚ regulations‚ codes of practice and charters in anti-discriminatory practice: Legislation: European Convention on human rights and fundamental freedoms (1990) – This is a European document relating to human rights; it is signed by all government in the European Union‚ including the UK. Sex discrimination act (1975) – This protects both men and women against discrimination or harassment on the grounds of gender in employment‚ education‚ and advertising or in the provision
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P4 - Explain ways to respond to abuse It is important that if you find out a child is being abused that you respond in the best possible way to help the child. One of the most important things to do is to make sure the child knows that you will have to tell someone before they start to tell you what the problem is. I would do this so that the child is aware of the fact that will need to tell someone. The child could become very upset if they thought you wouldn’t tell anyone and you did. Another
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P3- How businesses are organised. and P4- How the style of organisation helps to fulfil their purposes. My two organisations are H&M (profit-making) and MAA (non-for-profit)‚ as researched in Task 1. The purpose of having an organisational Structure: Division of work: Division of work is essential in any type of organisation‚ big or small‚ everything has to be organised and carried out with care. H&M is a very large international business‚ therefore a lot needs to be completed and managed‚ as any
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UNIT 1: BUSINESS ENVIRONMENT Lecturer: Judith Robb-Walters Lesson 1 Business Environment LO 1: Categories of Organisation THE BASIC SYLLABUS Understand the organisational purposes of businesses. - Understand the nature of the national environment in which business operates. Understand the behaviour of organisations in their market environment. -Be able to assess the significance of the global factors that shape national business activities LEARNING OBJECTIVES At the end
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Unit 3: introduction to marketing Task 4 ‚ D1: I will be evaluating the effectiveness of the use of techniques used in marketing products in coca cola . Coca cola . I will be evaluating the effectiveness of marketing techniques used by coca cola. Coca cola. Coca cola company one of the fastest growing multinational in the world‚ history shown that coca cola company has touched so many lives since the second world war . Today coca cola produce around 450 brands in more than 200 countries
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