Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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D1: Evaluate the influence different stakeholders exert in one organisation. I will be evaluating the influence different stakeholders exert on Carphone Warehouse. Carphone warehouse is a successful UK mobile phone retailer. They have 1‚700 stores across Europe so they are a large organisation. Manager is one of the stakeholders in Carphone warehouse. The influence the manager has on Carphone warehouse is very important. The manager in Carphone house is driven by success and will look for innovative
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structures Organisational structure is the way in which a large company or organisation is organised‚ for example‚ the types of relationships that exist between managers and employees (Cambridge Business Dictionary‚ 2013). Organisation structure can be seen as different levels of power within an organisation. Structure is the layout of responsibilities clearly distinguished within a business setting. The design of a business structure can be affected by influences such as size‚ age‚ culture and management
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BTEC National Subsidiary Certificate/Extended Diploma in Business UNIT 1: The Business Environment Assignment Date issued: week beginning 16th September 2013 Date for final submission: end of week beginning 20th January 2014 Introduction You will already be familiar with organisations through having dealt with them as customers or employees. One of the aims of this unit is to help you to build on these experiences and learn to ‘walk in the shoes’ of owners
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new perspective to the workplace by improving the efficiency of the working class man (Blake & Moseley‚ 2011). The theory highlighted that companies could use simple training techniques so that workers could focus on one task‚ which would run the business more efficiently (Berdayes‚ 2002). Taylor’s theory has had a positive impact on the 21st century for companies such as Harvard University‚ Toyota and McDonalds Fast Food. However the theory hasn’t always been successful in all businesses‚ especially
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Business Ethics – Unit 37 Task One Understand the meaning and importance of ethics in the business world Businesses have aims and objectives they wish to achieve to be successful. Operational activities are the things the business does to get there‚ however sometimes businesses make bad decisions that can upset staff‚ customers‚ local people‚ etc. this is why ethics is a very important aspect of business management. Objectives are set as stepping stones which are taken in order for the business
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Unit 3: introduction to marketing Task 4 ‚ D1: I will be evaluating the effectiveness of the use of techniques used in marketing products in coca cola . Coca cola . I will be evaluating the effectiveness of marketing techniques used by coca cola. Coca cola. Coca cola company one of the fastest growing multinational in the world‚ history shown that coca cola company has touched so many lives since the second world war . Today coca cola produce around 450 brands in more than 200 countries
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There are many factors which effect the economic environment‚ factors such as Growth because more goods are being produced and consumed due to higher demands for products and services. Recession impacts the economic environment because in the time of recession income is low. This means people will be cautious on what they spend their money on. Labour also has a major effect because the more people that are working the better the economy. It means people can afford to purchase items allowing businesses
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Global non-profit organization Emmaus. Emmaus is a charity; their purpose is to help others by selling clothing‚ furniture etc. They offer people who have troubles a place to stay‚ they offer them a second change. Emmaus is still a private business‚ because they don’t need the money from the government. Emmaus get’s his money by selling stuff. Emmaus is set up by Henri Antoine Groues‚ who bought a big house in France and called it ‘Emmaus’ from here he started to collect old clothing and
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Task 1 Describe the type of business‚ purpose and ownership of 2 contrasting types of businesses. Sole Trader A sole trader is a business owned by 1 person. It does not have limited liability meaning that if it fails and creates debts the owner is personally responsible for this. Sole trader’s usually have to work long hours and learn about all the aspects of business as many start up businesses cannot afford to hire people to take on other tasks. The owner is responsible for everything that goes
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