traveler up to many dangers while making their way to their destination‚ such as mugging‚ murder‚ not being able to find nutrition‚ or not having a place to stay. To avoid these hardships‚ almost every Greek abided by the concept of hospitality. In The Iliad‚ hospitality was shown when Achilles accepted the heralds into his camp‚ when the story of Bellerophon and Oeneus
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Hospitality Business Development Essay Matriculation no. 40071909 Module no. – TMS09801 Date – 30.03.2012 Paper ID- 15870080 Word count-1387 “ Knowing your customers – actual and potential – and your competitors is essential to the development of strong businesses” (Hassanien‚ Dale & Clarke‚ 2010‚ p.84). Evaluate this point of view within the context
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Practices and Theories‚ Vol. 2‚ No. 1‚ 2012 (January)‚ e-ISSN 2247 – 7225 www.ijept.org Current and Future Trends in Tourism and Hospitality. The Case of Greece by Soultana (Tania) Kapiki Alexander Technological Educational Institute of Thessaloniki tkapiki@tour.teithe.gr Abstract. This paper identifies some of the current and future trends affecting the tourism and hospitality industry‚ including globalisation‚ guests’ safety and security‚ the importance of offering outstanding services‚ the new technologies
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Business Across Culture Week 3 Learning Journal Hospitality Across Culture Hospitality is the relationship between guest and host‚ or the act or practice of being hospitable. When coming to another country‚ we always want to make a good impression to the native people like showing them our hospitality. But sometimes‚ because of different culture our hospitality is considered as offence.So what should we do in this case? In case study‚ a typical situation
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Table of content Table of content Introduction 1. Globalization and its definition 2. Globalization and Hospitality Industry 3. Challenges brought by Globalization 3.1 Globalizing marketing 3.2 Global promotion 3.3 Global advertising 3.4 Global e-marketing 3.5 Global pricing 3.6 Global ethics 4. Strategies and tends toward Globalization Conclusion References Introduction World maps define national boundaries‚ but those lines belay the increasingly clear nature of the global
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Far East Hospitality Holdings Pte Ltd (Far East Hospitality)‚ a premier hospitality assets owner and operator‚ is a 70-30 joint venture formed in 2013 between Far East Orchard Limited (a listed company under Far East Organization ) and The Straits Trading Company Limited. Far East Hospitalitys two key markets are Singapore and Australia. n Singapore‚ the holding companys hospitality management arm‚ Far East Hospitality Management‚ operates the city-states largest hospitality portfolio comprising
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Situational Leadership in Hospitality If one look at the nature of the hospitality industry‚ it is serviced-base‚ it is labor-intensive‚ it is renowned for its high staff turnover and labor diversity in term of age‚ culture‚ and background; one may conclude that the industry is all about people. When people become the most valuable asset of an organization‚ simply managing them is no longer sufficient to compete in today’s challenging business world. Leadership has become the new key operative word
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essay is being reviewed by the following criterias: Format and structure Clarity and precision Quality and reliability of sources Evaluation of sources Presents a clear and substantiated arument Provides clear and applicable recommendations for hospitality industries The reason for choosing the above lies on judging the essay whether or not it provides a clear and consise range of information. It will help the author to know the range of sources used and whether it had been properly evaluated or not
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Chapter 7 Question reviews: 1: Why do hospitality firms need to advertise? What factors should be considered when planning an advertising strategy? Hospitalities firms advertise for a number of reasons: Advertise reach a vast audience. Advertising is relatively inexpensive. Advertising prompts audience response Advertising demonstrate competiveness 2: what types of media are available for print advertising‚ and what are the advantages and disadvantages of each type? Print advertising:
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of service quality The Gap model of service quality was developed by Parasuraman‚ Berry and Zeithaml (1985)‚ and more recently described in Zeithaml and Bitner (2003). It has served as a framework for research in services marketing‚ including hospitality marketing‚ for over two decades. The model identifies four specific gaps leading to a fifth overall gap between customers’ expectations and perceived service. The five gaps x Customers have expectations for service experiences and they use them
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