MGT103 Case Study Report The Shangri-la Hotel Francesca Donovan Identify any Loyalty Programs and evaluate the effectiveness of it? In the past the hospitality industry offered loyalty programs‚ usually formed with an alliance such as an airline. Due to the fact airlines have segregated themselves and formed their own frequent flier points‚ the hotel industry has been forced to produce programs for themselves. Loyalty programs within the hotel industry are ensuring customer satisfaction
Premium Hotel Hospitality industry Hotels
INTRODUCTION Answer Q1. This is a brief introduction aiming at a visit to 3 different types of Hospitality organisations (Hotel‚ Restaurant and Catering organisation) Hotel Novotel London Greenwich is a 4 star hotel in London. The location of this hotel puts guest and its customers close to some popular tourist attraction places‚ which is ‘The National Maritime Museum‚ Royal Observatory and the O2 Arena’. Novotel is being run by a group of organisations such as the ‘ACCOR BUSINESS’‚ etc. Elements
Premium Hotel Hospitality industry Catering
Assignment 1 Hospitality and Tourism organizations do not operate in a vacuum and as such‚ must continually assess the factors which impact upon the business operations from the internal and external environment. Identify and explain the various Micro and Macro Environmental influences which exist‚ with examples relevant to the Hospitality and Industry and suggest what tools a Hospitality and Tourism organization might use to assess its marketing environment. La Mon Hotel & Country Club has
Premium Hotel Hospitality industry Tourism
Marketing plan Duong Khang Thanh NTT Institute of International Education 6th Jan 2012 Individual Assignment International School of Hospitality Studies Contents I. Introduction 3 II. SWOT analysis 4 Strengths 4 Weaknesses 5 Opportunities: 6 Threats : 7 III. Marketing plan 8 Marketing objectives 8 Recommendations : 8 Promotion activities 9 Marketing plan evaluation 11 Bibliography 12 I. Introduction Located at 253 Nguyen Van Troi street‚ a focal point of the bustling Phu
Premium Hotel Hotels Ho Chi Minh City
roof. Because they are coming from different background‚ they can provide innovative ideas to improve the internal working environment as well as externally. Innovative ideas are very important for businesses such as hospitality organisation and information technology. For hospitality business‚ their target customers are from all around the world with different expectation and requirement. By having a great diversity of staff‚ they can help to contribute different ideas to entertain the needs of customer
Premium Difference Hospitality industry Sociology
tourism industry. The hospitality industry is a several billion dollars industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant‚ hotels‚ consists of multiple groups such as facility maintenance‚ direct operations (servers‚ housekeepers‚ porters‚ kitchen workers‚ etc.)‚ management‚ marketing‚ and human resource. Marriott International‚ Inc. Marriott International‚ Inc is an American diversified hospitality company that manages
Premium Hotel Marriott International Pricing
inHrmmBS in Hotel & Restaurant Management in the Philippines The Bachelor of Science in Hotel and Restaurant Management (BS-HRM) program provides knowledge and skills to students for careers in the Filipino industry of Hospitality‚ Hotel and Restaurant Management. This program addresses the needs of sectors such as fastfood chains‚ restaurants and resorts and makes sure that HRM graduates are efficient‚ competent and globally competitive. What are the admission requirements for BS in Hotel
Premium Management High school Hotel
Contemporary Issues in Hospitality & Tourism Administration Arlene M. Garrick Oklahoma State University‚ Stillwater September 29‚ 2009 Corporate Social Responsibility in the Hospitality Industry Introduction Corporate Social Responsibility (CSR) has progressively become known as a germane issue in the corporate world for the past decade. Making the world a better place‚ socially and environmentally‚ is a global accepted phenomenon. According to Porter
Premium Corporate social responsibility Social responsibility Business ethics
Introduction Due to the year of 2008‚ we have had two thousand eight hundred and five budget hotels in China. When we are surprised in the expending speed of budget hotels in China‚ they recruit too many employees without considering the high labor cost and management issue‚ which finally lead to a high employee turnover rate in the budget hotel industry. In the year of 2009‚ the average employee turnover rate in budget hotels even increased to 34.5%. So these budget hotels with high employee turnover
Premium Hotel Hospitality industry Hotels
businessman who has a deep affection to the Philippines. He was amazed in the Filipino culture and how the Filipino people deal with other people. He found Philippines a very hospitable country. After a long planning‚ he came up with a business in hospitality industry. At late 60’s he introduced his first business‚ a lodging house. And unexpectedly‚ it attracted many people. It became popular because of its uniqueness and also because of the blend of the modern style in Filipino culture and its sweet
Premium Hospitality industry Lodging Hotel