BS 3149 Research Methods in a Hospitality Context Student ID: 1116639 Robert Gordon University Business Hotel Management School BA Hotel and Hospitality Management Course Research Methods in a Hospitality Context Motivation of people to visit themed hotels Module Co-ordinator: Heather Robinson
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1. Briefly explain the functions and key characteristics of each of the above noted sectors of the hospitality industry and related industries Accommodation: the key characteristics of a resort manager is to ensure reception is ran appropriately‚ opening and closing at correct times‚ with high levels of customer service during all hours of business. A resort manager must be actively involved in recruitment and compile with department rosters‚ and most of all must implement work place health and
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the most part capture the essence of tourism. Throughout history there have been a lot of developments that led up to what we can call “modern tourism”. The most definitive developments have been split up on to five ages called The Five Ages of Hospitality. These ages consist of: The Pre-Industrial Revolution‚ The Railway Age‚ The Automobile Age‚ The Jet Aircraft Age‚ and the Cruise ship Age. It is difficult to pinpoint the beginning of travel but it is assumed that since the beginning of humanity
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Minimal advertising‚ still high level of brand awareness through company’s public relations and global marketing programs. Faced the challenge of translating and maintaining the success of a niche Asian hospitality brand into various market segments on a global scale ‘Innovative niche product that could also bridge the price gap in this market’ Building a resort comprising individual villas with locally inspired architectural design and positioned as a romantic and intimate escapade for guests;
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marketing mix in the hospitality industry that are for profit organizations. The purpose of marketing mix is to make an effort to please the needs and desires of the consumers. Product The first element of the Marketing Mix is the product. Any product can either be a good‚ service or a combination of both. The product in this particular marketing mix paper is the hotel industry where room accommodation provides lodging services to consumers young and old. The hospitality service industry offers
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InterContinental Hotels Group PLC (2012): Investors - Overview of IHG. [Online] Available at: http://www.ihgplc.com/index.asp [Accessed: 16 Nov 2013]. 7. Jones‚ P (2009). ’A ‘sound strategy’ for Intercontinental Hotels ’‚ Tourism & Hospitality Research‚ 9‚ 3‚ pp. 271-276‚ Hospitality & Tourism Index‚ EBSCOhost‚ [Accessed 14 November 2013] 8 9. Porter (2008)‚ The Five Competitive Forces That Shape Strategy‚ http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/4 (Accessed 17 Nov 2013)
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Mission Statement To provide the best‚ most consistent and unique service and food to local and international guest while Vision Statement To become the world’s leading hospitality hub and to create a new kind of hospitality feature to create more awareness for culture. Economic Impact The Reggae Gold ship that will be developed in the waterfront area will have a lot of economic Impact attributes. Economic base in the business dictionary states that economic attempt to show how wealth and
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Four Seasons Hotels and Resorts Four Seasons Lausanne 1. Executive Summary 3 2. Market and Situation Analysis 4 Market Size 4 Market Growth 5 Market Segments 5 Current Offerings & Competition Analysis 6 3. External Environment Analysis - Macroenvironment 8 Political Factors 8 Economic Factors 8 Social Factors 8 Technology Factors 9 Environment Factors 9 Legal Factors 9 4. Internal Environment Analysis - Microenvironment 11 The Company 11 Suppliers 11 Marketing Intermediaries
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GROWTH OF HOTEL INDUSTRIES IN INDIA Over the last decade and half the mad rush to India for business opportunities has intensified and elevated room rates and occupancy levels in India. Even budget hotels are charging USD 250 per day. The successful growth story of ’Hotel Industry in India’ seconds only to China in Asia Pacific. ’Hotels in India’ have supply of 110‚000 rooms. According to the tourism ministry‚ 4.4 million tourists visited India last year and at current trend‚ demand will soar
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growing sectors of economy in our country which need to be handle by a lot of employee. In order to get a good employees and maintain the quality of service HRM need to design a training and developmet towards employee. HRM is vitally important in hospitality industry to form the relationship between the employee and employer. The HRM have a link with the employee to help them to achieve objectives of their job. Its also act to keep the current experienced employees in the hotel‚ the use the way like
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