UNIT 4: Business Communication Introduction In this unit I will be required to write a report of the types of communication used within a business. Effective communication is an essential part of a successful business. Communication involves the transmission of information from one place or one person to another; this is because the information is communicated in the form of a message. There are two main forms of business communication: Internal communication‚ i.e. communication within the
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Jordan Tavaglione Unit 3 Task 1- P1 -describe the concept and principles of marketing A) Dictionary definition for marketing: “The management process responsible for identifying‚ anticipating and satisfying customer requirements profitably.” When marketing a product or service the organisation needs to make sure it will satisfy the customer needs or wants. An organisation will not survive let alone succeed or make a profit if it does not meet the customer’s physical‚ intellectual‚ educational
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P1 – Describe the promotional mix used in two selected organisations for a selected product/service. (Xbox and Apple iPhone) What is promotional mix: Promotional mix Using several different types of communication to support marketing goals which include Advertising‚ Personal selling‚ Publicity‚ and Sales promotions. Marketers to help choose these different types of marketing a firm reach its goals. Furthermore the promotional mix is a combination of methods that are used for a product or service
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D1 – Demet Sahin – Business Accounting For this part of the task I have been asked to look at the case study of Superflex UK. Recommend and justify ways in which Superflex could address these problems and improve the cash position of the business. A cash flow forecast is estimation of cash coming into the business and of cash going out of the business over a set period of time. A cash flow forecast should demonstrate that your business will have access to enough money to survive. But when estimating
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D2: Evaluate the risks involved in the installation or upgrade of software and explain how the risks could be minimised. Loss of Income: Companies can easily lose income if their computer systems shut down. When the system shuts down‚ no actions can be done‚ meaning no orders can be accepted. In this way it is very likely that the organisation will lose customers‚ also money or maybe get a very bad reputation. So when upgrading or installing a new software there is a miner chance of this happening
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The Business Environment 1 of 4 In this assignment‚ I am going to be exploring the purpose of Tesco and The British Heart Foundation. I will be looking into the influence of stakeholders and how the businesses organise themselves through strategic planning and organisational structures to achieve their purpose and aims. Tesco is an international Public Limited Company. Tesco has over 500‚00 employees in 12 countries. Under the Tesco Group there are a number of sister companies such as Tesco Ireland
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BTEC IN BUSINESS Level 3 UNIT 2 – Business Resources Assignment 2 Name: P4: Sources of Finance There are two main ways that a business can access financial resources: From within the business (internal source) Can be from the business owner’s savings or from profits From outside the business (external source) There are a number of external sources that can be used to fund a business: Banks/building societies Hire Purchase Leasing Venture Capitalist Factoring Share issues Friends/family
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Pass1 Unit 3 Definition The management process through which goods and services move from concept to the customer. As a practice‚ it consists in coordination of four elements called 4P’s: (1) identification‚ selection‚ and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. As a philosophy‚ marketing is based on thinking about the business in terms
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a. You need produce an informative leaflet which includes an explanation of the role of advertising agencies. It should explain the role that Adam & Eve DDB played in at least one of Marmite’s successful promotional campaigns eg Marmite’s Election Campaign‚ Marmite’s Neglect Campaign. Your leaflet should include the following: An explanation of the role of an advertising agency in the development of at least one of Marmite’s successful promotional campaigns. This should include a description of
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In this assignment‚ I will be describing the different types of customers you may meet at a superstore and writing about their needs and expectations. Dear Alan‚ In a superstore‚ there are many different types of customers that you may meet‚ in this email; I will be describing the needs and expectations of an Internal Customer‚ a Disabled customer and a young couple with children. For a quick example‚ a standard customer would expect a clean store and friendly staff‚ where-as a disabled customer
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