[pic] BTEC National Level 3 Diploma in Business Unit 4: Business Communication Name: _____________________________ Business Communication ‚ [pic] Issue date: ___________________________________ Due date: ____________________________________ Learning Objectives: On completion of this unit you will: • understand different types of business information • be able to present business information effectively • understand the issues and constraints
Premium Communication Strategic management
Marketing‚ raising awareness of products and services Definitions Market penetration- its selling a existing a product in a existing store for example a Tesco in Brighton‚ as there are products in the existing store. New product development- new product development is doing research and development on the product‚ for example researching the advantages and disadvantages on the previous product and seeing what improvements could be made. Developing
Premium Cadbury plc John Cadbury Cadbury Dairy Milk
Unit 4 Business Communication P1/M1- Task 1: Understand different types of business information. Verbal communications. Telephone - Vodaphone uses there client database to access their mobile numbers which the vodaphone call center uses to call and text customers about current offers and details etc. They gather the information from marketing to advice the customers which an internal source but for vodaphone to require clients details the client must give them to vodaphone themselves so that is
Premium Advertising Communication
P1- Describe how marketing techniques are used to market products in two organisations. Cadbury The marketing techniques that Cadbury use could be things such as: branding‚ relationship marketing‚ growth and survival strategies. Growth Strategies Cadbury uses market penetration strategies to keep people aware of their brand. They do this all in their current market. They do this by selling more to existing customers‚ like selling their products in multi-packs. This means that the customers can
Premium Marketing
P1: Exploring Creative Product Promotion Scenario: You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology‚ Apple and Samsung. Apple and Samsung are without a doubt‚ leaders in their respective fields‚ in terms of technological
Premium Marketing Apple Inc. Sales promotion
Unit 1-P1 Business Ownership. There are several different types of business ownership which are most commonly used in business’ and company’s today‚ these include; Co-operative which is a business owned by its employees‚ Partnership which is a business owned by between 2 and 20 people‚ Private limited which is a business owner by a small groups of people who have shares and a Public limited business is owned by private individuals by shares bought and sold on the stock market. A charity is a
Premium Corporation
P1- Sam Bayliss Tesco’s Tesco’s is a business that was set up in 1919 by a man called Jack Cohen. Tesco’s now employ 520‚035 people across 13 different countries which makes them one of the highest rates of employment. They recently launched their website in 1994 to extend their marketing and hopefully to increase sales. There values are to “work as a team‚ trust and respect each other and to support and say thank you”. The CEO at Tesco’s at the moment is Phillip Clarke and he is in charge of 6351
Premium Industrial Revolution
Unit 8 LOA - Learning Review 1 Businesses organise themselves into different organisational structures which are hierarchical‚ flat‚ matrix‚ functional and divisional. A functional area is a department inside a business Administration– They carry out multiple support activities to help the business operations run smoothly. Customer Service- They help customers who have any questions‚ concern or complaints. Distribution- They make sure that the products are delivered to the right place‚ on time
Premium Management Organization Structure
Unit 1 - The Information Age Contents Introduction 1. Introduce yourself… My name is… A student at…‚ who is studying… 2. Purpose of this unit The purpose of this unit is to produce an Eportfolio (eBook / ePresentation) what will be used for a time capsule. The intensions is to educate and provide an insight to a generation (audience) 100 years from now‚ about what ICT technologies were available and how they were utilised… 3. Technologies currently used and what is the purpose
Premium Information Management Information technology
BUSINESS COMMUNICATION C3 M2 In this task‚ I will be producing a report on analysing the legal‚ ethical and operational issues in relation to the use of business information‚ using appropriate examples. I will also be explaining the advantages and disadvantages of each issue in relation to the use of business information. INFORMATION SECURITY: The protection of information and information systems against unauthorized access or modification of information‚ whether in storage‚ processing‚ or transit
Premium Computer security Information security Management